“China currently employs 40,000+ people to block content on the Internet.
Hope India is not going to go the China way”: Ankit Fadia

Hyderabad, January 31, 2012: Worried about the Indian government’s threat to block your favorite websites? Tired of your college, office & government blocking everything cool & fun on the Internet? Deprived of accessing Stock Websites, Facebook and You Tube Videos at work? Slow download speeds, download limits, no access to cricket scores & no chatting with friends, making Jack a dull boy? Cheer up as ANKIT FADIA’s latest book “How to Unblock Everything on the Internet” will show how to unblock just about everything on the Internet.

Published by Vikas Publishing House, the book is launched in Hyderabad today. After the launch Mr. Ankit Fadia gave a live demonstration on how to unblock websites, blogs, applications and content on the Internet. The stylishly packaged book shows people how to unblock everything on the Internet. It is priced at INR 150/- is now available at all bookstores across India and even before its official release has already sold more than 2000 copies online!

Freedom of speech and expression is the mortar that cements the bricks of democracy. Completely blocking websites on the Internet by the government is a step away from democracy. However, freedom of speech does not extend to the extreme scenario where it is okay for a miscreant to go into a crowded theater and shout ‘FIRE’! Such an act can harm or hurt the peace and wellbeing of others in the society. Hence it is important for the government and online platforms to join hands to efficiently work together to block the publishing of inflammatory content on the Internet.

However, pre-screening of Internet content or putting the complete liability, responsibility and blame on platforms is not very reasonable. After all, could you sue a mobile phone operator or the neighborhood post office if somebody were to send an obscene or offensive message using their communication medium? You can prosecute the individual who sent the message and not the communication medium that was used.

Speaking on the launch of his new book Ankit Fadia said “Banning or blocking websites on the Internet completely is not the answer and is a step away from democracy and could silence free speech all together. We need to find a middle ground which allows a more efficient mechanism to remove offensive content from the Internet without blocking access to websites completely. China currently employs 40,000+ people to block content on the Internet. Hope India is not going to go the China way”.

Written in an easy-to-understand do-it-yourself manner that just about everybody (both non-technical people and technical people) can understand, this book will teach you simple things you can do to unblock access to blocked stuff on the Internet including social networks (Facebook, Twitter), video streaming websites (YouTube, MetaCafe), Sports/Cricket websites, chat, career sites and just about everything else. If you are studying in a college, working for a company or travelling to a country that has blocked access to everything cool & fun on the Internet (like Facebook, YouTube, Chat and others), making your life miserably boring, this book is sure to come to your rescue. It contains over 50 different chapters and provides step by step processes that absolutely anybody can follow and is ably supported by screen shots as well.

The book “How to unblock everything on the net” will find a widespread audience not only in India but also amongst residents and visitors to countries like China and the Middle East (Iran, UAE, Saudi Arabia, Egypt, Libya and others) where censorship is rampant and repressive.

Recipient of the prestigious National Telecom Awards 2011, for “Global Ambassador for Cyber Security” from Sachin Pilot (Minister of State in the Ministry of Communications and Information Technology) a, Ankit Fadia is a globally respected voice on cyber terrorism. Ankit Fadia was also recently selected by the World Economic Forum as a Global Shaper for his achievements at such a young age.

He further added “It is about time that governments start looking at platforms like social media and search as assets and not as enemies. After the Devastating Earthquake in Japan in 2011, Google immediately launched a People Finder website which allowed people to upload pictures & post information about missing people & share it with others and actually managed to help people locate their missing loved ones. The Haiti Earthquake generated more than 17 million tweets alone creating much needed global awareness, aid and help from all corners of the globe in a matter of a few hours. Would you really want to block such lifesaving mediums?”.

Commenting on the launch of the book, Mr. Piyush Chawla, Director, Vikas Publishing Pvt. Ltd. The publisher of the book said “Kudos to Ankit for showing the way to having unrestricted access to legal content on the Internet. A TRUE-VALUE book!”

About Ankit Fadia: At 26 years of age, Ankit Fadia is widely recognized as a Computer Security Expert and Cyber Terrorism guru. He has written 14 bestselling books, delivered more than 1000 talks in 25 countries, received 45 awards, has trained more than 20,000 people in India & China, offers certification courses on Ethical Hacking, hosts his own MTV show called What the Hack!, runs his own consulting company and also went to Stanford University. His work has touched & influenced the cyber lives of millions of individuals and organizations worldwide. He was recently chosen as a Global Shaper by the World Economic Forum.

In November 2001, Fadia was consulted by a classified intelligence agency for breaking an encrypted message sent by one of Osama Bin Laden’s men. Since then Fadia has been involved in numerous classified projects pertaining to cyber terrorism and crime. In August 2008, Fadia was consulted by the Navi Mumbai Police Department to trace the terror email sent just a few minutes before the Gujarat serial blasts. Fadia was also consulted by the Mumbai Police for decoding VOIP messages in relation to the Mumbai terror attacks.

About Vikas Publishing House: Vikas Publishing House, founded in 1969, is a pioneer and leading publisher of India. With its Head Office in Delhi and branches in Mumbai. Bangalore, Chennai and Kolkata, Vikas publishes books on Higher Education, School textbooks (Madhubun) and general books. It also specializes in customized courseware. Along with its sister concern, UBS Publishers’ Distributors Ltd., the group is one of the largest and well-respected entities in the Indian book trade.

Vikas Publishing House is proud to have been associated with Ankit Fadia for the past decade and published a dozen books for him, including the best-selling Email Hacking, Windows Hacking and Software Hacking.

How to Unblock Everything on the Internet is the latest offering, and has the added benefit of being published simultaneously in English and in Hindi.

For further information, please contact: D.Ramchandram, Solus Media, Mobile: 9848042020

Indian citizens can now live their dream of being Mills and Boon authors by submitting online entries for Passions III. All they need to do is submit an original story of about 1500 to 2000 words between Dec 14th 2011 and Jan 31st 2012. An international jury comprising of Mills & Boon editors will shortlist the top 5 entries which would be further put up for public vote for winner selection by Feb 2012. The winners would get editorial mentorship for a year & a chance to author a Mills & Boon novel. The website http://www.millsandboonindia.com provides the guidelines and deadlines which need to be met for submitting the stories. More than 700 entries poured in for Passions II, which has given fillip to the unveiling of the contest’s third season.

Mills and Boon releases ‘His Monsoon Bride’ Debut novel by Passions-II winner, featuring M&B’s first Indian cover models! .The second Indian Mills & Boon book “His Monsoon Bride” written by Passions II winning author Aastha Atray would be available across the country from today onwards. The book records another first for Mills & Boon in India with the featuring of Indian models Saumya and Rohit Raghav (encouraging budding talent on the cover of Aastha’s book – “His Monsoon Bride”). The model hunt campaign was run in association with Talent Promoterz and the photo-shoot of this cover was done by renowned photographer Paramjit Chawla.

Says Manish Singh, Country Manager, Harlequin India Pvt. Ltd., “We have always received a fantastic response to Passions Aspiring Author Auditions & are confident that Aastha’s book would be well received by Indian audiences. We’re convinced with the potential of the writing talent in India , to churn out books of great quality and are committed to promote aspiring writers through this wonderful & unique platform of Passions-Aspiring Author Audition that gives them a chance to fulfill their dream of being a published author. We always strive to give our readers something new to look forward to.”

Says Aastha Atray, “I am really excited for my first Mills & Boon book. Writing itself is a fulfilling experience for me and it becomes even more rewarding when one works with a publisher of this caliber such as Mills & Boon. I am truly thankful to Mills & Boon to present me with such a wonderful opportunity of realizing my dream to being an author.”

His Monsoon Bride by Ms. Aastha Atray-the second Mills & Boon book by an Indian author
Aastha is one of the 700+ budding writers who sent in entries to win a chance to write a romantic novel for Mills & Boon. After a delightful and close editorial mentorship by the Mills & Boon UK editorial team, ‘His Monsoon Bride’, by Aastha Atray has been launched across the country today. The book revolves around Amrita Piramal a rich heiress who finds happiness working in a public interest magazine and helping out people. The soft spoken yet independent girl is a natural Indian curvaceous beauty. Her life goes on uneventful till she meets Mehtab, a handsome millionaire with a ruthless and stern exterior and needs a wife to convince that his playboy days are over and that he’s finally settled down to business. With her family bankrupt, Amrita is forced to accept Mehtab’s shocking proposal. The book takes the reader through their journey of discovering love, with the fake marriage beginning to feel too real.

His Monsoon Bride-available at newsstands, bookstores & organized retail stores for Rs. 125/-

About Harlequin India Pvt Ltd
With over 20 titles now locally published and distributed every year through Harlequin India (HI), the thrill of reading a romantic novel is on the rise among Indian women. Harlequin Enterprises Limited is the global leader in series romance and one of the world’s leading publishers of women’s fiction catering to readers across 100 countries in 30 different languages. Mills & Boon being over 100 years old has established its brand dominance in the romance fiction segment and has a strong network of over 1300 authors from diversified & pedigreed backgrounds. Harlequin India (HI) started its India operations in February 2008, printing and marketing books locally. Mills & Boon’s most unique selling point is its series product. Distribution for series books is also unique as it follows a “magazine type” model. New titles are introduced every month while the previous month’s titles are recollected. The combination of these two factors presents consumers with a fresh, consistent product they can build a habit on. HI is currently publishing 14 new series romance titles every month, focusing on four series: Modern, Romance, Desire and Special Moments. These books are available for sale in newsstands, bookstores & organized retail stores everywhere.

For further press enquiries, pls contact:
Prachi Puri
Harlequin India Pvt. Ltd.
09821525266 | prachi.puri@hmbindia.com

Zainab Karu
HANMER MSL
09820379925 | Zainab.karu@hanmermsl.com

TiE Chennai Celebrates Entrepreneurship with the launch of a Coffee Table Book

 Chennai, Jan 6th 2012: TiE Chennai (The Indus Entrepreneurs) a global not-for-profit organization, dedicated to promote entrepreneurship, today launched a book “Dream To Destiny – The Driving Spirit of Chennai’s Entrepreneurs”.  The Coffee Table book was launched by Mr. G. Srinivasan, Chairman & MD of United India Insurance and the first copy of the book was presented to the Guest of Honour Mr. V.T. Bharadwaj, Managing Director, Sequoia Capital.

This book showcases 35 entrepreneurs of Chennai; including mentors, startups, women and social entrepreneurs from Chennai.  To name a few, Prof. Ashok Jhunjhunwala-Rural Technology Business Incubator, IIT Madras, Saundarya Rajesh-Avatar, Ranjini Manian-Global Adjustments, Raghupathy BG-BGR Energy Systems, Ranganathan CK, Cavincare, as well as a host of social and startup entrepreneurs have been profiled in the book. The foreword of the book is written by Mr. Gopal Srinivasan,Chairman & Managing Director, TVS Capital Funds Ltd.

 Speaking at the book launch,G. Srinivasan, Chairman & MD, United India Insurance, said, “It is a great initiative by TiE Chennai and the success stories of these entrepreneurs are an inspiration. This will motivate entrepreneurs and professionals to embrace a positive attitude and entrepreneurial mindset to build a better nation. I feel honoured to be associated with this laudable endeavor and be part of this book launch”

In his comments, Lakshmi Narayanan, President, TiE Chennai said, “Sustainable growth can be accomplished only through innovation and entrepreneurship and the story of entrepreneurship, not only in the technology field, but more importantly in other areas like agriculture, manufacturing, retail that deliver inclusive growth, has to be narrated so that we create more and more successful entrepreneurs. TiE Chennai has taken a big  step to celebrate entrepreneurship with the launch of this book.”

Gopal Srinivasan, Chairman & Managing Director, TVS Capital Funds Ltd said, “We express our gratitude to all the entrepreneurs who have shared their stories and personal endeavors in this book. The objective behind the book is two-fold. It showcases self-induced commitment towards empowering India and motivates  budding as well as established entrepreneurs”.

The book will be available at the TiE Chennai office.

About TiE Chennai:

For editorial enquiries contact: Swetha (9789061981) / Geetha (9677092570) of PRHUB or swetha@prhub.com / geetha@prhub.com

The book launch at Reliance Timeout at Mantri Square Mall was attended by renowned Theatre artist Ms. Mokshada and Mr. K.G Acharya, Director of State Bank of Mysore.

About Scammed:
Life is miserable for Hitesh Shah, despite his coveted job in a top accounting firm. Labeled a nerd by colleagues, ignored by women and rebuked by parents, Hitesh cannot resist when offered a lucrative job as the CEO of an off shoot of the failing automobile company, Supreme Motors. So what if the owner Venugopal Reddy, a sleazy businessman with political connections, actually wants Hitesh to fix the company to save his skin? Hitesh’s drive and quest for success helps turn the Company’s fortunes around; he is seen a rising corporate star, he begins dating a model and is pampered by parents.

Championed as the poster boy of emerging India, Hitesh’s fairy tale ends quickly. As his
cursed luck would have it, he is soon on the run from the law – allegedly as the perpetrator of a financial scam and accused of defrauding thousands of investors! With his back against the wall, and growing public and media opinion against him, will Hitesh come out of the mess he finds himself in?

Release Type: Original/Co-Publishing
Price: Rs. 175/-
Binding: Paperback
Imprint: Silverfish/Westland
Genre: Thriller
Page Extent: 182 pp
Territory: Indian Subcontinent

About the Author:
Ahmed Faiyaz grew up in Bangalore and now lives in Dubai. He’s a strategist by profession, with a number of years in management consulting behind him. He’s a book and film addict, and a passionate writer. His first book, Love, Life & All That Jazz…, published in April 2010, remains a popular bestseller across major cities.

Grey Oak has recently released Another Chance, his second full-length novel, and is slated to release Strangers, his anthology of 21 short stories, in February 2011. He is a founding member of Grey Oak Publishers and Grey Oak Foundation.

For Any Further Information Contact
Brandspk Communication | PR
Adnan Syed | 9920 873783 | adnan@brandspk.com

The festival is open for all and admission will be free. Organisers are making arrangements for special buses to ply from Mehdipatnam to facilitate people to reach the venue conveniently.

Special contests are being held for College students on Sep 16th and 17th to provide a platform to showcase their creative talent. These include Street plays, Short films, Photography and Fusion Music composed, created or enacted by the students themselves. Those interested in participating may get complete details from the Coordinator of College Events, Ms Sujatha Gopal (92471 99243) or Student coordinators Ajay Shashi Kumar (99669 47862) or Ashwin (90303 67053).

Special programme in Creative Writing is being organised on Jan 18th for School Children (Stds VII to IX). This is with the objective of exposing them to good reading and writing habits. Participation is free and many schools have shown keen interest to send their students to avail of this rare opportunity. Schools interested in participating may contact the Coordinator Ms Vandna Mathur (77020 00272) or conductor of the workshop Ms Cheryl Rao (93924 73866).

Details of the literary festival can be viewed at the festival website www.hyderabadliteraryfestival.com. Details can also be had from the festival directors Mr GSP Rao (98483 45490) or Prof T Vijay Kumar (93924 72934).

Media Contact Details – Mr GSP Rao, Managing Editor, Muse India

38, Malani Enclave, Trimulgherry

Secunderabad 500015, Andhra Pradesh.

Tel – 0 98483 45490, emails – chiefeditor@museindia.com

gsprao2003@yahoo.co.in

With over 200 customer-driven enhancements SolidWorks 2012 is set to be the best release ever. Join BEACON as we outline all the new functions, features and benefits of SolidWorks 2012.

Attend a SolidWorks Seminar conducted by BEACON and you’ll see:

Product Launch of 2012 with product enhancements

Customer Case studies from Industry veterans

Technical Presentations by SolidWorks connoisseur

Partner Pavilion

SolidWorks 2012 features:

- Continuous Workflow through improved performance and quality

- Automated design functions for productivity

- Extended support for collaboration and team connectivity
and much, much more

In select locations, join us the launch dates are as follows:

-20th September 2011, Bangalore

-18th October 2011, Pune

The event will feature a range of technical demos by the SolidWorks Technical team, along with interesting case studies by existing customers.SolidWorks Technical Team will provide working details about how the various SolidWorks products come together in a practical design team environment.

As always, the event will feature the ‘Model Mania’ contest, where event attendees can put their 3D design skills to the ultimate test, and have a chance to walk away with some great prizes.

All SolidWorks 2012 Launch event attendees have a chance to win an iPad. The Innovation Day 2011 event will hold a lucky draw at the end of the day and the winner will walk away with a free iPad

For More information about the event and the agenda visit us at

http://www.beacon-india.com/solidworks2012/

To register for the event, please visit the SolidWorks 2012 Launch Registration page

http://www.beacon-india.com/innovation-day-2011/event-mailer/

Ahmedabad, India; August 24th 2011: Media has transformed the way we live and do business. There are social media tools that permeate different aspects of business. Social Media Landscape by Advit Sahdev enriches the inherent knowledge of social media, and encourages a thorough understanding of the medium.

Sachin Oswal, COO, Infibeam.Com said, “Infibeam unveils the much awaited ebook Social Media Landscape by Advit Sahdev. Social media is a complex and ever evolving domain. The ebook deals with social media tools and their impact on business models”.

Social Media Landscape by Advit Sahdev is based on the conversation between the author and a senior marketing manager of a multinational. The ebook delves into the publishing, socializing and sharing aspects of social media. Readers may thus get a better perspective of the social media tools and their role in augmenting business.

The ebook has a forthright approach to understanding the entire scope of social media that spans a broad spectrum of business models.

http://www.infibeam.com/ebooks/social-media-landscape-advit-sahdev-pdf-ebook-download/CDB50C43C0604-BEPDF.html

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About Infibeam:
Infibeam.com is India’s leading eCommerce portal with a selection of more than 100 lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well-known brands and retailers such as NDTV, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.

For any queries please write to us at pr@infibeam.net

Contact:
Infibeam.com
9th Floor, A Wing,
Gopal Palace, Nehrunagar,
Ahmedabad – 380015, Gujarat, India
Ph: 079-40260260
Email: pr@infibeam.net

http://www.infibeam.com/

Book readers have a special reason to rejoice as Infibeam offers an exclusive author signed mug with every order of The Secret Of The Nagas. The exclusive gift will add to the enthusiasm surrounding the release of the much awaited book.

Infibeam announces exclusive author signed mug with every order of The Secret of the Nagas, the second book in the Shiva trilogy. The first book was a roaring success and there is a lot anticipated from the sequel. Infibeam augments the enthusiasm surrounding its launch by announcing exclusive author signed mugs.

Commenting on the special offer, Satyarth Priyedarshi, Vice President, Infibeam.Com said, “The Secret of The Nagas is an eagerly awaited book in the Shiva trilogy. Adding a special element to the shopping experience, is our exclusive offer of free author signed mugs. We are pleased to announce that this initiative has resulted in an overwhelming response from our customers”.

The Secret of The Nagas is the sequel to The Immortals Of Meluha, Amish Tripathi’s debut novel. It set the stage for the second story which delves into the secret of the Nagas. Shiva, the Tibetan immigrant is in pursuit of truth and will not rest till he finds his demonic antagonist. He is in a land that abounds in mysteries. Battles will be fought and secrets will be unraveled in the fascinating sequel.

Adding to the excitement of the launch is the special offer of exquisite author signed mugs. Book readers will get an assured author signed mug with every order of The Secret Of The Nagas, only at Infibeam.

The Secret Of The Nagas is nothing short of a treasure, with a spellbinding story line, and an enticing shopping deal offered by Infibeam.com.

http://www.infibeam.com/Books/secret-nagas-amish-tripathi/9789380658797.html

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About Infibeam.com
Infibeam.com is India’s leading eCommerce platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, K Sera Sera, Hidesign, TTK Prestige etc. Infibeam recently launched Builabazaar.com a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology, payment and data infrastructure to create a store within minutes.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.

For any queries please write to us at pr@infibeam.net

Contact:
Infibeam.com
9th Floor, A Wing,
Gopal Palace, Nehrunagar,
Ahmedabad – 380015, Gujarat, India
Ph: 079-40260260
Email: pr@infibeam.net

http://www.infibeam.com/

Mumbai, India; July 16th 2011: His debut novel “Few things left unsaid” has already crossed 9000 mark in number of sales within 2 months of release.Sudeep’s Interview was covered by Soumitra Pote in Mumbai times, Local Mumbai newspaper like Loksatta, Prahaar, Sakaal and few more. His personal interview was also taken by reputed News Channel named Star Maaza in Maharashtra. He has also been interviewed by Radio Mirchi 98.3fm by RJ Jeeturaaj.

Above all this, he also got a letter from Star of the Millennium Mr Amitabh Bachhan wishing him good luck for his debut novel and congratulating him on the success of it.

Recently,on 13th July book was launched in Mumbai crossword bookstore in Juhu, in the presence of Cabinet Minister Mr Suresh Shetty (He unveiled the book), Senior Journalist and Artist Mr Prakash Joshi along with the crowd of more than 100 book lovers. “Radio ka Don” RJ Jeeturaaj gave his special wishes by attending the launch.

Few things left unsaid is a true love story, which reveals Author’s life in the face of Aditya, the protagonist of the book.

The protagonist of the book is unclear about what he wants in life. Aditya hates Engineering but ends up studying it. Aditya’s quest for true love ends when he meets Riya. All the way, he has been searching for true love, but the moment he finds it, he loses it. He loses Riya owing to his rude behavior. Will he end up paying a huge price for frolicking with his career? How exactly discourteous behaviour and immature decisions of Aditya changes life of 2 persons.Riya and Aditya.Some love stories cannot be predicted!!

This book touches the emotional side of your life and leaves deep impact on your mind.

The journey of Sudeep Nagarkar as an author started from the search of Riya and now turned into a bestseller novel. But still the search is on…

http://www.facebook.com/sudeep.nagarkar

http://www.facebook.com/fewthingsleftunsaid

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About the Book:-

“Few Things Left Unsaid” is published by Delhi based Srishti Publications.Sudeep has tried to keep the language simple and easy to understand. The novel focuses on today’s real life relationships of teenagers.

It shows that true love exists, but destiny plays a heavy role in achieving it. It is about the unclear, reckless attitude confronted at a young age by Aditya.

When he did not have love, he searched for it. When he discovered it, he did not know what to do with it. When he had it, he feared of loosing it. Now, he cannot talk to her anymore. He realized he can’t get Riya .

About Sudeep :-

Sudeep has been able to touch all the emotions fantastically that a person goes through across life.He still remembers the night when his friend read his personal diary and suggested to publish it. He never would have thought his personal diary will be named “Few things left unsaid-Was your promise Of love fulfilled”.

The book is now available at all major bookstores across India and is priced at Rs. 100/-. For more details contact :- sudeepnagarkar@gmail.com or find him on facebook and twitter.

About The Book:

Four shots rang out in the silent darkness — one, two, three… and four. Four lives are taken in a moment. This is witnessed by three children: fifteen-year-old Ram and his two younger siblings. They see their parents, grandfather and brother Gaurav die in front of them.
Ram also sees the face of the killer in the darkness; he sees the eyes — bloodshot red, eyes that he will never forget. Ram then learns that the killer is a British police officer.
The deaths leave the three children homeless and orphaned until they are rescued by Ravi, Gaurav’s best friend.
It was the British rule in India. The Freedom Movement was strong. Indians were willing to die for their country’s freedom; freedom from the British. Will Ram take revenge? Will he succeed? A saga of a broken family and the journey of a patriotic teenager…

About The Author

Born in 1993 in Bangalore, and currently a senior in a high school in Temecula, California, Lakshmi Prathivadi scripted this story that is set in pre-colonial India. The story draws from her childhood experiences in India, before moving to the US when she was eight. By applying modern writing techniques and style to a more traditional storyline, the book draws from various historical sources to portray a society bound by colonial chains. She first developed her zeal for writing in fourth grade, when she wrote short stories that were later published in the school publication. In middle school, she began to read a variety of books that inspired her to write her own book. In high school, she finally decided to script a story that related to her own background after she visited India in 2009. Expecting only a relaxing and fun-filled vacation, she instead found herself enthralled by the extent of Indian history. This book captures the essence of India in the 1930s when the country was embroiled in political upheaval and the social struggle for independence, which is revealed through the eyes of the protagonist Ram Sarvarkar. Lakshmi can be contacted at lakshmi_prathivadi22@hotmail.com

About the Chief Guest:

Kavita Krishnamurthy is one of the most famous Indian film playback singers. She is classically trained and has sung a wide range of classical-based songs. In her career, she has worked with a variety of music composers, including R.D.Burman and A.R.Rahman. She is also the recipient of four Filmfare Best Female Playback Awards, including 3 consecutive awards in the period 1994-1996 and the Padmashri which she received in 2006..

In 1971, when she was still a child, she sang her first film song which happened to be a Bengali duet with renowned playback singer Ms. Lata Mangeshkar that was conducted by the music director Hemant Kumar. Kavita moved to Bombay with her aunt to try her luck as a playback singer. She has attended the St. Xavier’s College in Bombay and acquired a degree in Economics.

The music director and singer Manna Dey spotted her talent and employed her to sing ad jingles. Her aunt introduced her to Mrs. Jaya Chakravarthy, the late. mother of actress Hema Malini who later took the initiative of meeting Laxmikant (of the Laxmikant-Pyarelal) fame in late 1976.

Impressed by Kavitha’s skills, Laxmikant offered her work as a dubbing artiste cutting demos of songs intended for playback singers like Lata Mangeshkar and Asha Bhosle. In the 1980s “Kaahe Ko Byaahi” was the first song that was featured in a film using her own voice. In 1985, she landed her with her first major hit, “Tumse Milkar Na Jaane Kyon”. In her struggle phase, Laxmikant-Pyarelal backed her so strongly that she was labelled as someone from the Lakshmikant-Pyarelal camp. After the success of “Tumse Milkar Na Jaane Kyon”, it opened up opportunities for her outside the Laxmikant-Pyarelal camp, with which she had faithfully worked up to that point.

In 1994, when R D Burman staged a mind-blowing comeback with 1942: A Love Story, he selected Kavitha to sing for him. The music went on to be a superhit, unfortunately, Panchamda passed away. She went on to become one of the most popular female playback singers after Lata Mangeshkar and Asha Bhosle. During the 1990s, she worked with some of the best music directors of India including Anu Malik, Jatin-Lalit, Nadeem-Shravan, Ismail Darbar, A R Rahman.

About the Publishers:

Leadstart Publishing is a leading publishing house from India. It is both creative and progressive in its vision and publishing focii. The Leadstart Lists feature distinguished authors and writing from across the globe. Today, Leadstart Publishing has 10 brands and publishes over 200 titles a year, with imprints and products in all major book categories.
Leadstart is also India’s largest book distribution network, with a retail distribution spread of over 100 cities, almost four times the size of its closest competitor. Leadstart Publishing has been termed ‘the fastest-growing book publishing company in India today,’ by The Week magazine.
Our authors, editorial teams, and books, have won accolades and critical praise for their work at both national and international levels. Several of the Leadstart authors have won major literary prizes, from the Man Asia Literary Award, Vodafone Crossword Awards, Sahitya Akademi Award, to State literary awards and the Jnanpith Award.

Beyond conventional publishing, Leadstart also runs a literary agency to foster fresh talent and provide an avenue for writers to garner value for their creative work. Leadstart Publishing is a preferred content vendor for several production houses which use content created by its authors, for filming.
The company’s portfolio covers a wide range of genres: Fiction, Non-fiction, Children, Business, Management, Finance, World Affairs, Politics, History, Self-Help & Empowerment, Health & Fitness, Spirituality & Religion, Philosophy, Cookery, Reference, Biography, Travel, Poetry, Activities, Hobbies, Crafts & Sports.
Leadstart has offices in India and the US and operates around the world in association with global partners.”

About Reliance Time Out:

Reliance TimeOut, is a one-stop destination for books, music and stationery enthusiasts, a specialty format of Reliance Retail. It offers a huge range of choice with over 24,000 titles and magazines, over 15,000 music and movie titles, more than 4,000 Stationery items and a wide range of gifts and toys.

Attend the Book Launch: Venue: Reliance Time Out,#74, 3rd floor, Cunningham Road,
Bangalore,Phone:080 4128 6280

About The Book

Do love stories ever come to an end? Do break-ups and hook-ups in life change people? And even if people change, do their hearts, feelings and emotions accompany them in this change? The beauty of our life
lies in the small things which are connected and make relationships important
in our life. This book is a journey which starts from our desires and ends at
our responsibilities.
It is a tale that depicts true life and the sorrow of dreams not coming true. It is a tale of teenage love. Almost every movie we watch ends with and they lived happily ever after. But, life is not such. Life is when you have to choose between what your heart desires and where your responsibilities lie. And this is the reason why heart break.

About The Author

Shrenik Mutha – reader, writer, aspiring scientist and an arts fanatic who comes nowhere near being a good painter or a singer – likes to read everything from romance to sci-fi. His mind connects to the sciences and his heart relates to literature. Born and brought up in the ever-growing city Pune, Maharashtra, Shrenik believes that the best way of expressing emotions is not through words, but eyes. Broken Hearts is his debut novel and he hopes to
continue writing stuff that has inspired him to think that not all dreams come
true. His favourite books being I Too Had a Love Story and The Grand Design,
Shrenik considers Ravinder Singh and Stephen Hawkings as his idols. I would be lying if I said that I wrote this story to become an author when in reality; I
became an author so that I could share this story. By the way, a part of the
profit of the book will be donated to charity for the less privileged. –
Shrenik Mutha

About the Chief Guest

RANDHIR KHARE grew up in a politically and culturally turbulent Calcutta
where his poetry began appearing in magazines and literary journals. Over the
years, his poetry has been presented at readings across the country, in
Bulgaria, (the former) Czechoslovakia, England, during lecture presentations on India, exhibition openings and arts festivals in Dublin and rural Ireland,
adapted for national and international contemporary puppet theatre
performances, used extensively in creative and educational workshops in Ireland and India, set to music, used by the Victoria and Albert Museum for their exhibition on Nehru and the Making of Modern India and has inspired the works of painters, illustrators, photographers, educationists and multi-media producers.

Most recently he has performed his poetry with a jazz band at the international writer’s festival in Indonesia, an Iranian santoor player, a tabla player and with the Chamber Singers – a choir based in Pune. His poems have been set to music by A.R.Rahman.

The poet’s drawings have been exhibited in Pune and Mumbai and have appeared in a number of his books.

He has published twenty volumes of poetry, short fiction, travel, a futuristic
fable and a novel and is the recipient of Pegasus – the Union of Bulgarian
Writers’ Gold Medal for Poetry and the Sanskriti Award for Creative Writing in
India among other awards.

Randhir Khare has been Professor of Literature at Nowrosjee Wadia College in Pune and presently teaches in Poona College. He continues to work extensively on the cultural documentation of traditional and marginal communities in the country. He is the Executive Editor of Heritage
India.

About the Publishers:

Leadstart Publishing is a leading publishing house from India. It is both
creative and progressive in its vision and publishing focii. The Leadstart
Lists feature distinguished authors and writing from across the globe. Today,
Leadstart Publishing has 10 brands and publishes over 200 titles a year, with
imprints and products in all major book categories.

Leadstart is also India’s largest book distribution network,
with a retail distribution spread of over 100 cities, almost four times the
size of its closest competitor. Leadstart Publishing has been termed ‘the
fastest-growing book publishing company in India today,’ by The Week magazine.

Our authors, editorial teams, and books, have won accolades and critical praise for their work at both national and international levels. Several of the Leadstart authors have won major literary prizes, from the Man Asia Literary Award, Vodafone Crossword Awards, Sahitya Akademi Award, to State literary awards and the Jnanpith Award.

Beyond conventional publishing, Leadstart also runs a literary agency to foster fresh talent and provide an avenue for writers to garner value for their creative work.
Leadstart Publishing is a preferred content vendor for several production
houses which use content created by its authors, for filming.

The company’s portfolio covers a wide range of genres: Fiction, Non-fiction, Children, Business, Management, Finance, World Affairs, Politics, History, Self-Help & Empowerment, Health & Fitness, Spirituality & Religion, Philosophy, Cookery, Reference, Biography, Travel, Poetry, Activities, Hobbies, Crafts & Sports.

Leadstart has offices in India and the US and operates around the world in association with global partners.

About Landmark:

Landmark commenced its operations in 1987 with its first store in Chennai
with a floor space of 5500 sq. ft. Landmark currently has 16 stores, ranging in
size from 12,000 sq. ft. to 45,000 sq. ft. Landmark has 4 stores in Chennai, 2
in Bangalore, 2 in Hyderabad, 2 Mumbai and 1 each Vadodara, Gurgaon, Pune, Ahmedabad, Lucknow & Navi Mumbai.

In addition Landmark has 8 hotel book stores in leading hotels, 1 IT Park store, 5 airport stores at the Hyderabad Airport and 1 airport store at
the domestic terminal 1B at the Mumbai Airport.

Landmark is the largest book and music retail chain in India with turnover in excess of Rs 200 crore’s and is arguably the only long-tail range based book and music retailer in India. www.landmarkonthenet.com is the online
ecommerce site with over 2 million titles in books and a large number of titles
in music and movies.

Until 1996, Landmark was focused on books, stationery, greeting
cards and then added music to its product portfolio and also started the trend
of stocking curios, toys, movies, gaming, Technology products and other gift
items. Category killers in all focus categories- Landmark’s USP is the range
and depth of its stocks.

Media Contact:

K.G. Menon,
Leadstart Publishing Pvt Ltd,
Regus Business Centre,
Level 1, Trade Centre,
Bandra Kurla Complex,
Bandra (East), Mumbai – 400 051 India.
Telephone: +91-22-40700804
Fax: +91-22-40700800
email: info@leadstartcorp.com

What do sporting champions do, what makes winning teams, who is a good leader, why do only some teams keep winning while others win only for a while and then lose…Two IIMA alumni, Sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle dig into examples from sport to see how they can benefit managers in their first ever Book together aptly titled “The Winning Way”.

Author Faraaz Kazi will be in discussion with noted writer Shinie Antony, following which he will be reading out excerpts from his best-selling novel and answering questions from the crowd. There will be a book signing slot post the Q&A session. Other celebrity authors expected to turn up include Monideepa Sahu and Vikram Sampath.

Snacks and drinks will be made available for the audience. Attendees are free to bring along guests.

“We couldn’t have asked for a better time to unveil our new line of contextual product offerings. A global forum like AdTech, which is being hosted in New Delhi for the first time ever, will serve as our launch pad to foray into the Indian online advertising arena” said Karan Gupta, the recently appointed MD of Affinity India. Having been associated with Digital Law & Kenneth prior to his current appointment, Gupta has handled brand duties for clientele that include Skoda, Renault, ITC Ltd., Aircel, Lodha Group, ICICI Bank, HCC Ltd, JP Morgan Asset, Force India F1 .

While describing Affinity’s efforts in the Indian sphere, Gupta said “Affinity’s ‘fresher approach’ is aimed at giving newer methodologies to enhance what Advertisers/Publishers set out to do – advertise and/or monetize in the Indian online space. Our overall efforts are driven towards finding that one ‘sweet spot’ in between that allows for brands and web properties to co-exist and maximize their profits from their interactions with each other.”

Affinity will provide Advertisers with means to effectively boost their existing digital marketing strategies that encompass a myriad of marketing objectives – ‘Brand to Performance’, using contextual ad units that give their brand added visibility within contextually relevant spheres. Publishers, on the other hand, will be able to traverse the spectrum of ‘Monetization to Retention’ using revenue models and innovative ad units that increase user-interactivity while monetizing web inventory; thereby enhancing their overall page value.

John Lee, CEO Affinity said, “The backbone of Affinity has always been its ‘fresher approach to contextual advertising’; and that will stay true of Affinity India as well.”

About Affinity:

Founded in 2006, Affinity is a high-performance, contextual online advertising network which is a subsidiary of Hostway Corporation, a global leader in providing services over the internet, and one of the three largest independent hosting providers in the world. Affinity has been in the business of powering technology that finds the right context for over 75,000 brands across the globe to initiate talking points. These talking points culminate into traffic, leads, sales, downloads, conversions, engagement et al. depending on each brand’s marketing objective.

Affinity’s Ad Platform enables brands to contextually break-the-ice with their target audience by serving more than 30 Billion ad impressions each month. This is achieved through exclusive contextual ad distribution on Affinity’s network of 25,000+ partner syndication channels & in-house web properties. These represent a potent mix of Search, Toolbars, In-Text, In-Image, Display, Domain Parking, and other contextual traffic channels from across North America, Western Europe, India, and South-East Asia & Australia. For more information, visit www.affinity.com.

Pankaj is a 27-years-young author. ‘but Santa came late’ is his debut novel. Pankaj is currently working with an Indian MNC on a senior position in HR. He has recently shifted to Mumbai from Ahmedabad. Apart from being a corporate professional, he has been a visiting faculty at an MBA school of HR and a volunteer at an NGO.

Pankaj loves reading books, playing guitar, biking, travelling and networking.

Pankaj’s interview has been covered by Divya Bhaskar Newspaper, Ahmedabad edition, recently. He has also been interviewed by Radio One, Radio City and My FM in Gujarat.

Although the novel is work of fiction, it is inspired by real life experiences :-

The story revolves around the main character – Pradeep, a teenager from a typical middle-class family. Pradeep and his friends lived a life full of fun and adventures. They had all the money and time. Life was a rosy picture with girls, smoke, booze, sex and night-out escapades. It was their choice to live such a life & they continued even when ….. things took a bizarre turn and as an outcome of few small unexpected incidents, they started stealing cars. But they were smart, atleast that’s what they thought before getting thrown in the jail.

That was just the beginning for 15-years-old Pradeep. The fun continued; just that the definition of ‘fun’ kept changing for Pradeep. He had better things to do, scores to settle, a life to live and a journey to begin.

Meet the new age youngster of India – the one who believes in making a comeback and does it too!

In other words, the novel is a fun-filled, adventurous & emotional story of a teenager and his journey to meet Santa Claus – the symbol of goodness in people.

http://www.pankajpathak.com

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About the book – But Santa Came Late

‘but Santa came late’ has been published by Goyal Publishers under the banner of Pigeon Books during the Book Fair in Delhi early this year. The book also participated in the ‘18th Minsk International Book Fair’, Belarus, 9-13th Feb 2011. Pankaj has tried to keep the language easy and simple to understand. The novel focuses mainly on the life-style of today’s teenager and how a simple mistake can lead to disasters. But that’s not all – it also takes the reader on the joyride alongwith the protagonist when he makes his comeback in a heroic and courageous way.

Pankaj has been able to touch all the emotions fantastically that a person goes through across life.

Speaking about his book, Pankaj Pathak, the author of ‘but Santa came late’ says, “I never wanted to write a love story, instead I wanted to write a life-story which I guess I have been able to. Though the book has all the elements of fun, adventure, fantasy and emotion, I have also tried to build a ‘message’ for readers, something which they can take home and remember for life. It took me 25 years to build this story and another 2 years to write and get published.”

The book is now available at all major book stores across India and is priced at Rs. 99/-.

The book is also available at online book store like Flipkart.

Media Contact

For More details about bool Contact :-

Contact@pankajpathak.com

4556 Kids participated. 23 schools represented. 27 winners selected.

Chennai, India, 9^th March 2011, Pollen Cubes, a multi-faceted edutainment company based in Chennai announced the winners of its maiden contest titled ‘Giant Quiz’, on Monday, 7^th March 2011.

The contest was a simple three question quiz that was distributed in the form of leaflets to kids in Chennai. The theme was ‘giants’ and the quiz was designed to be fun and witty. With a short story that encouraged them to imagine things in giant size, they were asked to come up with what giant things they thought would make life better. Some of the interesting answers are, to name a few:  ‘a giant tree that would give a lot of oxygen for all’ and ‘a giant repellent that would kill all the mosquitoes.’

4556 kids from 23 top schools in Chennai participated in the contest. A panel of judges selected 27 winners from the 1238 correct entries that were received. The prizes are as follows-

A Nikon Digital Camera for the First place winner (R. Shubhang, V Std, Chinmaya Vidyalaya)

A Ladybird Dreamz bicycle for the Second place winner (L. Vedavalli, V Std, D, Gill Adarsh Matric Higher Sec School)

The third prize is for 25 winners, who are to receive tickets to Kung Fu Panda Part 2 for themselves as well as two members of their family. (The entire list of winners is available in the website – www.pollencubes.com)

“Pollen Cubes is coming up with more exciting contests for kids with bigger and better prizes and as a sneak preview, we can reveal that the next one will definitely tickle some ribs!”, says Satish Chathanath, Chief Executive, Pollen Cubes.

NOTES TO THE EDITOR:

About Pollen Cubes: Pollen Cubes focuses on child entertainment and education with an emphasis on quality content. Our products and services are designed and developed with the singular goal of making childhood special and fun for kids. Firmly committed to enriching minds and capturing the imaginations of children, our line of contests, books, toys and events reflect our passion to enhance what is available to kids today. To us, helping kids develop their potential to the utmost, encouraging them to come out with their best is a large part of our vision. Much like the cube that is our mascot, taking kids on the journey to revealing sides of themselves that they never explored before is what we focus on.

For more information, please contact:

Satish Kumar

satishkumar@pollenwebcreatives.com

Phone: 9840020420

Website: www.pollencubes.com

Address:

Pollen Cubes

(Pollen Cubes is a division of Pollen Web Creatives)

13/54A, 3^rd Cross Street, Ganga Nagar,

Kodambakkam, Chennai – 24, India.

Important Link: http://pollencubes.com/winner_names.html

The Emperor of all Maladies by Siddhartha Mukherjee has been shortlisted for the National Book Critics Circle Award 2010. HarperCollins Publishers India is delighted to announce that The Emperor of all Maladies by Siddhartha Mukherjee, published earlier this year, has been shortlisted in the non-fiction category for the National Book Critics Circle Award 2010

The National Book Critics Circle Award is an annual award given in six categories: fiction, non-fiction, autobiography, biography, criticism, and poetry, to promote the finest books and reviews published in English. long with the “best” book awards, each year the NBCC votes for “the most accomplished reviewer,” from within the membership, with the Nona Balakian Citation for Excellence in Reviewing, and “an individual’s exceptional contributions to books” with the Ivan Sandrof Lifetime Achievement Award.

The winner will be announced on March 10, 2011

The other titles in the non-fiction category are:

NOTHING TO ENVY: Ordinary Lives in North Korea by Barbara Demick

EMPIRE OF THE SUMMER MOON: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American by S.C. Gwynne

APOLLO’S ANGELS: A History of Ballet by Jennifer Homans

THE WARMTH OF OTHER SUNS: The Epic Story of America’s Great Migration by Isabel Wilkerson

About The Emperor of all Maladies

A magnificent, beautifully written biography of cancer – from its first documented appearances thousands of years ago through the epic battles to cure, control and conquer it to a radical new understanding of its essence.

In The Emperor of All Maladies, Siddhartha Mukherjee, doctor, researcher and award winning science writer, examines cancer with a cellular biologist’s precision, a historian’s perspective, and a biographer’s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with – and perished from – for more than five thousand years

The story of cancer is a story of human ingenuity, resilience and perseverance, but also of hubris, arrogance and misperception, all leveraged against a disease that, just three decades ago, was thought to be easily vanquished in an all-out ‘war against cancer’. Mukherjee recounts centuries of discoveries, setbacks, victories and deaths, told through the eyes of predecessors and peers, training their wits against an infinitely resourceful adversary. From the Persian Queen Atossa, whose Greek slave cut off her malignant breast, to the nineteenth-century recipient of primitive radiation and chemotherapy and Mukherjee’s own leukemia patient, Carla, The Emperor of All Maladies is about the people who have soldiered through toxic, bruising, and draining regimes to survive and to increase the store of human knowledge.

Riveting and magesterial, The Emperor of All Maladies provides a fascinating glimpse into the future of cancer treatments and a brilliant new perspective on the way doctors, scientists, philosophers and lay people have observed and understood the human body for millennia.

Non-fiction/ Paperback/ Rs 499

Siddhartha Mukherjee M.D., Ph.D., is a cancer physician and researcher. He is an assistant professor of medicine at Columbia University and a cancer physician at the CU/NYU Presbyterian Hospital. A Rhodes Scholar, he graduated from Stanford University, University of Oxford, and from Harvard Medical School and was a Fellow at the Dana Farber Cancer Institute and an attending physician at the Massachusetts General Hospital and Harvard Medical School. He has published articles in Nature, New England Journal of Medicine, Neuron, The Journal of Clinical Investigation, The New York Times and The New Republic. He lives in New York with his wife and daughter.

For more information, please call at 9899116989 or write back.

Ratna Joshi

Deputy Manager – Publicity & Promotion
HarperCollins Publishers India

A 53, Sector 57, NOIDA,

UP – 201301

Ph: 0120-4044800

Fax: 0120-4044850

Green Broccoli LLC, a Chicago based company, recently launched an interactive story book app titled -“Tales of Panchatantra: The Lion and the Hare” for the iPad and iPhone devices. The story, which is an adaptation of the fable series Panchatantra, is targeted at children in the 2-10 years age group. The story is set in a contemporary setting, where the grandfather narrates the story to his grand kids.

The story is illustrated and presented in a manner to appeal to children. The app, which features two languages (English and Hindi), can either be played in auto mode with narration or in manual mode without narration. The child could also touch objects and animals on various pages to hear their sounds in the manual mode. The personalization feature of the book lets the user put the name of up to two children in the cover page of the book.

The mobile app market is growing and highly popular. The app market of Apple, for example, has grown to more than 300,000 apps in a short period of 3 years.

There are many projections of the App store economics. According to one estimate by Booz Allen, a consulting firm, the app market is expected to generate $40B in annual revenues by 2014.

“With the advent of large format tablet devices, like the iPad, we think interactive books for kids will become a popular category for apps. We wanted to bring engaging and interactive story telling in the app market and thus Green Broccoli was born”, said S Chandra, founder of Green Broccoli LLC. “We wanted to adapt the stories to make them most interesting to children. We thought about how we learnt these stories in our childhood and narration by grandparents came out as the clear choice”, Mr Chandra said, explaining the style of presentation of the story.

Green Broccoli, LLC is founded with the aim of entertaining and enriching children around the world by developing stories and games on the mobile platform.

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New Delhi 14 Jan 2011: – India’s premier paper merchant SONA Commercial (SCPL) has announced to launch CORDENONS COLLABORATIVE CALENDAR 2011 on 20^th January 2011 in New Delhi with the theme - ‘Indian Letterforms in 3D’.

The ‘Indian Letterforms in 3D’ is first of its kind workshop conducted, which is aimed towards exploring a new aspect of Indian letterform design and derivation. The calendar work shop has been done by “Akshraya, the letter conscious people”, a Mumbai based NGO and Sona team.

“This is the first time in India that a calendar has been devoted to Indian scripts” says Raju Suneja,  Managing Director of Sona Commercial. SONA Commercial (SCPL) has been in the business of paper trading for over 4 decades and has got national coverage with 7 offices covering the country.

Sona also conducted a workshop in association with “Aksharaya” to expand – promote ‘letter’ as a concept and its form. No workshop and camp has been devoted to Indian scripts which have seen the participation of students, artists and professionals from Bengaluru, Delhi and Mumbai.

Sona launches theme calendars every year. In the year 2007, it started the concept of Cordenons Collaborative Calendar. “In 2007, the theme was typography, 2008 was-GREEN WAVE, 2009 was – AN IDEA WHOS TIME HAS COME. In 2009, we had sold these designs in canvas form and had raised some fund and that fund was donated to NDTV GREENATHONE” states Anup Verma Head Sales and Marketing of Sona Commercial.

The launch will be studded by Anmol Vellani, Raghu Rai, Rohit Chawala and the likes. Corporates from Ogilvy, JWT, Leo Burnett, BPTP, DLF and many others will also grace the occasion.

About Sona Commercial (SCPL)

SONA Commercial (SCPL) has been in the business of paper trading for over 4 decades. In 2004, it started paper merchanting with GRUPPO CORDENONS SpA, ITALY. CORDENONS is one of the leading fine paper brand in the world.

Cordenons product basket comprises high innovative graphic paper like Texture, Metallic, & color. The usage varies from the normal text & cover to luxury packaging. Cordenons products are endorsed by leading lifestyle brands across the globe.

SCPL has a national coverage; head quartered in New Delhi, have 7 offices covering the country. SCPL’s philosophy is to add value to the customer through its basket of Environmental friendly papers.

Indiscriminate felling of trees … is what is understood when we see or uses paper. Therefore; as a merchant we decided on communicating and voicing our concern. The first step towards this was the CORDENONS COLLABORATIVE CALENDAR 2009. The theme was ‘GREENWAVE’. We collaborated with 12 designers across the country. A theme, towards the well being of the society, is being attached with calendar every year and each page of the calendar is being dedicated to one design studio and they work under that frame. We asked the designers to work on a print communication addressing their idea of a concern for the environment.

What was achieved is something that was beyond our expectation and this became most sought after communication this year also. Collaborating with 12 creative minds; what we have is a diverse calendar with a serious message every month.

The overwhelming response on our last year endeavor, prompted us to bring out another addition of Collaborative calendar, and we call it Cordenons Collaborative Calendar 2010.  This Year the theme is “AN IDEA WHOSE TIME HAS COME… “.

Different designers have contributed their bit on social as well as environmental issues and a strong message has been floated to the society to save our mother earth and humanity.

As SCPL; our focus is on building and associating with brands that conform to environment standards. We believe that in this manner … we would truly be adding value … and our way to say … WE CARE.

For more information, please contact:

Jyoti Narang @ 9899493980