1^st February 2012, Mumbai, Ambuja Cement despatch figures have been released:

AMBUJA CEMENTS LIMITED

      Cement Production & Despatches for the month of January 2012

Cement Production & Despatches for the month of December 2011

Media Contact

Girija Balan

Pressman PR

Mumbai, November 24, 2011: In an attempt to expand its footprint in the retail segment, H&R Johnson (India), a division of Prism Cement Ltd., has opened an exclusive “Kitchen Showroom” for its customers in Mumbai.
Located in Powai, this exclusive store spans across 2100 sq. ft. and has the best of Johnson Kitchens’ display of Indian and Imported kitchens.
Eight modular kitchens highly customised to suit every client’s requirement – Taste, Budget and Choice have been displayed at this store. Additionally, the store has highly qualified interior designers to guide customers as per their lifestyles and budget to make a kitchen of their dreams.
Johnson Kitchens are durable, easy to clean and stain-free, ensuring long-lasting aesthetics and functionality. It also includes professional and quick installation of the entire kitchen with all its components. The robust cabinets and quality fittings makes Johnson the pioneers in the segment.
Store Location:
Johnson Kitchens
Prathamesh Galaxy,
Adi Shankaracharya Marg,
Opposite Powai Lake,
Mumbai – 400 076.

About H & R Johnson (India)
Established in the year of 1958, H. & R. Johnson (India), a division of Prism Cement Limited, is the undisputed market leader in the tile industry since last 53 years across various product categories. Today, the company enjoys the recognition of being the only company to offer end-to-end solutions of Tiles, Bath products and Kitchens. During the year-ending March 31, 2011 the company’s revenues touched Rs. 1,472 crores. The company’s sales volume during the year also crossed 43 million m2 in tiles.
About Prism Cement Ltd.
Prism Cement Limited is one of India’s leading integrated building materials companies; with a wide range from cement, ready-mixed concrete, tiles, bath products to kitchens. The company has three Divisions, viz. Prism Cement, H & R Johnson (India), and RMC Readymix (India). For the year ended March 31, 2011, the company’s consolidated sales turnover was Rs. 3,605 crores.

For any Media Queries, please contact:

Ms. Sharon Fernandes
Hanmer MSL Communications Pvt. Ltd.
E : sharon.fernandes@hanmermsl.com
M : +91 98194 98447

Ms. Jaswinder Manchanda
Hanmer MSL Communications Pvt. Ltd.
E : jaswinder.manchanda@hanmermsl.com
M: +91 99673 75327

Ms. Purvi Ashar
H&R Johnson (India)
(A Division of Prism Cement Limited)
E : ashar.purvi@hrjohnsonindia.com
T : (022) 3064 7367

- One stop shop for flooring, bathrooms and kitchens by H&R Johnson (India)-

Largest tile, bath and kitchen showroom inaugurated in Solapur

- “House of Johnson” comes to the city of Solapur-

Solapur, November 22, 2011: H&R Johnson (India), a division of Prism Cement Ltd., has launched its ‘House of Johnson’ store in Solapur.

This exclusive three- floored ‘Tile-Bath-Kitchen’ showroom is the largest comprehensive store located in the up market Employment Chowk of Solapur. This showroom is the first one-stop-shop for tiles, bathrooms and kitchen needs and accessories in Solapur.

Speaking on the occasion of the launch, Mr. Vijay Aggarwal, Managing Director, H&R Johnson (India) said, “The citizens of Solapur have always been open to home improvement ideas. With the opening of ‘House of Johnson’, customers can now experience a plethora of Johnson products under one roof with the assured quality and professional guidance from our in-house team of designers and top-class after-sales service professionals”.

The opening of ‘House of Johnson’ at Solapur coincides with the newly launched high-end international products viz. Marbonite GVT and Infinity GVT flooring solutions giving customers a wide range of Italian, Spanish, rustic and modern feel, finesse and shades to their homes.

This showroom contains the latest and international collection of bath products such as CP Fittings and sanitary wares, shower panels and wellness products including Sauna bath and Jacuzzi systems at reasonable prices.

About H & R Johnson (India)

Established in the year of 1958, H. & R. Johnson (India), a division of Prism Cement Limited, is the undisputed market leader in the tile industry since last 53 years across various product categories. Today, the company enjoys the recognition of being the only company to offer end-to-end solutions of Tiles, Bath products and Kitchens. During the year-ending March 31, 2011 the company’s revenues touched Rs. 1,472 crores. The company’s sales volume during the year also crossed 43 million m2 in tiles.
About Prism Cement Ltd.
Prism Cement Limited is one of India’s leading integrated building materials companies; with a wide range from cement, ready-mixed concrete, tiles, bath products to kitchens. The company has three Divisions, viz. Prism Cement, H & R Johnson (India), and RMC Readymix (India). For the year ended March 31, 2011, the company’s consolidated sales turnover was Rs. 3,605 crs.

For any Media Queries, please contact:

Ms. Sharon Fernandes
Hanmer MSL Communications Pvt. Ltd.
E : sharon.fernandes@hanmermsl.com
M : +91 98194 98447

Ms. Jaswinder Manchanda
Hanmer MSL Communications Pvt. Ltd.
E : jaswinder.manchanda@hanmermsl.com
M: +91 99673 75327

Ms. Purvi Ashar
H&R Johnson (India)
(A Division of Prism Cement Limited)
E : ashar.purvi@hrjohnsonindia.com
T : (022) 3064 7367

20 October 2011: InterfaceFLOR, a worldwide leader in the manufacture of innovative modular flooring, has signed a pan-European agreement with waste management specialist, SITA. The leaders in sustainability have joined forces to recover end-of-life carpet tiles from customers across Europe and maximise their use. Rather than being sent to landfill, the tiles will be returned to InterfaceFLOR to be re-used by the company’s social partners or fully recycled in to new carpet tiles using the company’s pioneering ReEntry 2.0 technology.

In Europe alone, an estimated 30 million square metres of carbon intensive, oil based carpet tiles are sent to landfill or incinerated each year, which is both environmentally and financially unsustainable. InterfaceFLOR has long campaigned for manufacturers to take responsibility for their products at their end-of-life in order to divert the amount of materials that end up in landfill as waste. The company has offered a take-back scheme for its products since 1995, called ReEntry, which has diverted more than 100,000 tonnes of used carpet from disposal globally.

Lindsey Parnell, President & CEO of InterfaceFLOR in Europe, Middle East, Africa and India says, “We are really excited to be scaling up our ReEntry programme with SITA’s logistics and recycling expertise. Like us, they see what many classify as waste as a future raw material and a business opportunity. And at a time when commodities are in short supply and costs are spiralling, it is even more important than ever to make maximum use of what we have.”

He continues, “Our ultimate aim is to close the materials loop, so that our used products become the raw materials for our new products, making us an entirely self-sufficient and sustainable business.”

InterfaceFLOR’s partnership with SITA will initially operate in The Netherlands, and will be expanded over the next eighteen months to cover more of the EMEAI region.
The new carpet tile recovery partnership is in line with InterfaceFLOR’s Mission Zero goal to eliminate any negative impact it has on the environment by 2020. Since the mid-nineties, the company has made significant progress towards achieving this goal, including an 82% reduction in waste sent to landfill and more than $438 million saved in avoided waste costs. Currently over 40% of total raw materials for InterfaceFLOR’s products are recycled or bio-based.

InterfaceFLOR’s ReEntry programme: a three-pronged attack on waste

InterfaceFLOR’s ReEntry scheme provides customers with three options for their used carpet tiles: reuse; recycling through the ReEntry 2.0 process or energy recovery.
Many carpet tiles are replaced before they are technically worn, enabling them to be reused in other locations or re-purposed, extending their useful life. To reuse ReEntry carpet tiles, InterfaceFLOR works in partnership with social enterprises and recycling organisations across Europe. These partnerships offer social benefits to local communities, including employing disadvantaged people, giving training opportunities to people in need and offering carpet tiles to charities. InterfaceFLOR’s ReUse programme has also led to the discovery of completely new and creative uses for carpet tiles, including sound and heat insulation, roofing on garden sheds and art projects.

Carpet tiles that are not suitable for re-use will be recycled in to raw materials for new products, using InterfaceFLOR’s breakthrough technology, ReEntry 2.0. This innovative process separates the main components of a carpet tile and transforms them into raw materials for new products. Through ReEntry 2.0, InterfaceFLOR can recycle the most widely used type of carpet tile in the European market today. The process has the capability to recycle a significant capacity of 600,000 square metres per year, which the company plans to further increase in the future.
For used broadloom carpet and carpet tiles not suitable for recycling through ReEntry 2.0, InterfaceFLOR is working with SITA to offer an energy recovery service, using the most responsible and efficient methods available. Carpet has a relatively high calorific value, and energy can be generated by incinerating the carpet in a controlled waste- to-energy facility, or by using it as fuel and raw material in the cement industry.
- ENDS -

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About SITA

SITA is part of SUEZ and is active as a waste specialist in more than 20 countries all over the world. Its global turnover in 2009 was EUR 5.55 billion. SITA is one of the most important players in the field of waste collection, recycling and final processing in Europe. Every year it collects approximately 3.7 million metric tons of waste from companies and local authorities and with these parties develops innovations solutions to the problem of waste.

About InterfaceFLOR

InterfaceFLOR is the modular flooring division of US-based Interface Inc. The company is a worldwide leader in the design and production of high-quality, stylish, innovative modular floor coverings.

Interface was one of the first companies to publicly commit to sustainability, when it made a ‘Mission Zero’ pledge in the mid-nineties to eliminate its impact on the environment by 2020. Mission Zero influences every business, manufacturing and design decision made and inspires the company to continually go beyond current business models, practices and solutions in order to achieve its goal.

Interface is now more than half way to reaching its Mission Zero goal and has been widely recognised for its achievements to date.

Girija Balan

General Manager, Pressman PR

Tel: +91 22 22188880

Email: pr@pressmanindia.com
Karen Hall

Corporate Communications Director (EMEAI), InterfaceFLOR

Tel: + 44 (0)1274 690690 ext 8344

Email: Karen.Hall@Interfaceflor.eu

HSIL Limited, India’s leading Building Products and Container Glass Company, has set another benchmark in the industry with brand Hindware being honoured with the ‘Power Brands of India’ award for 2010. Hindware is India’s leading brand in the sanitaryware segment and is a complete bathrooms solution provider with diversified presence across sanitaryware, faucets, kitchen appliances, wellness products and ceramic tiles.

Power Brands awards are organised by Planman Marcom- 360 degree Marketing Communications company promoted by one of India’s largest multi interest conglomerate Planman Consulting. The list of the Power Brands of India was created after an extensive pan India consumer survey across 23 categories with 5000 respondents to establish a brand’s credibility. The award ceremony was held at Hotel Intercontinental Eros, Nehru Place in New Delhi on 4th February, 2011 and the award was received by Mr. R. K. Somany, Chairman & Managing Director, HSIL Limited.

Mr. R. K. Somany, Chairman & Managing Director, HSIL Limited, said, “It gives me great pleasure to receive the Power Brands of India Award. At Hindware, our continuous endeavour is to create a positive experience for all people who use our products. This award is a testimony to the fact that Hindware is one of the most respectable brand names across India. We hope to continuously grow through the coming years and conquer new heights of innovation and quality.”

Making it one of the most trusted names amongst millions of households across India, some of the long list of Hindware’s recognitions include: ‘The Largest Tile, Ceramic and Sanitaryware Company’ at Construction World Annual Awards 2010, ‘India’s 100 Most Valuable Brands’ by 4Ps magazine and ICMR, CII- Godrej GBC award for ’The Most Innovative Water Saving Products’ in 2010, Elle DECO International Design Award 2010, ‘Business Superbrand 2010’, ‘Consumer Superbrand’ by the Super Brand Council in 2009 and many more.

Vadodara based Matrix Comsec won the most coveted design awards IF and Red Dot for its COSEC range of security products. Matrix Comsec is in the field of manufacturing Telecom and Security products and it indigenously designs, develops and manufactures these products. With this achievement Matrix becomes the only company in its field to have won two such prestigious awards for its security products.

Matrix has won the Red Dot Award for its COSEC eDoor model and the IF Award for COSEC DOOR FCP model. COSEC eDoor is a next generation access control, time attendance RFID smartcard, and finger point terminal. It was designed to meet the growing need for physical access control, time attendance, pay roll, cafeteria management, library management, visitor management and cashless smart card payments. It is a feature-rich modern security product that fulfills safety and security requirements and offers higher productivity to any organization. It is equipped with a 7-inch WVGA resolution colour TFT and capacitive multi-touch screen. Matrix COSEC DOOR FCP is a premium door controller which records and controls entries and exists through various credentials like fingerprint, proximity cards and smart cards. It has advanced capacitive finger print reader and 9600 finger print storage capacity. It is also available with premium features like WI-FI, USB, touch sense keypad and dot Matrix LCD display.

“Winning these two prestigious design awards exemplify Matrix strength in innovation. Our products feature not only high quality, but also outstanding design. Such awards exemplify the qualitative and innovative design of our products which are developed with intensive R&D efforts of our engineers. We are pleased that our COSEC eDOOR product was singled out by the award committee for its unique appearance, its highly reliable design components and features. It is therefore assuring indeed that we have passed international judgment and have crossed a certain benchmark, which is a testimony of Matrix capability in designing world-class products, “says Ganesh Jivani, MD, Matrix Comsec.

Winners of the “Red Dot”seal (given for exceptional design) and the international IF award are chosen by a highly renowned jury of experts and thought leaders for outstanding design and architecture. They examine the concepts and assess them according to criteria such as degree of innovation, realization possibility, functionality and usefulness, along with ergonomics and human interface. In the Red Dot Award Matrix COSEC was chosen from a field of 4,252 products submitted by over 1,636 international companies from 57 countries, while the IF design award comprised of 1,121 participants from 43 countries.

Bangalore, December 3, 2010: Innovation Challenge 2010, a search by Schneider Electric India, a global specialist in energy management, for the smartest engineering brains has reached its final leg. In the finale on December 6 in Bangalore, ten teams from India and Singapore will compete with each other for the coveted title. The final round will take place at Schneider Electric’s R&D facility – Global Technology Centre – in Schenider Electric India, No:88, (P) ‘Sahasra Shree’. EPIP Industrail Area, Whitefiled Road, Bangalore -560066.

Innovation Challenge is a competition for undergraduate engineering students, with different themes proposed every year. This year’s theme is “Energy Efficient Buildings”. Innovation Challenge 2010, sixth edition of the competition, has grown bigger than ever and witnessing participation from engineering colleges in 15 Asian countries.

The selected ten teams will be a giving a presentation on their innovation to an eminent panel of judges selected from academia and the corporate world. Each team will be allotted a time of 20 minutes for presentation and another 10 minutes for Q&A.

Countries Participating – India, Malaysia, Taiwan, China, Singapore, Sri Lanka, UAE, Hong Kong, Pakistan, South Korea, Nepal, Bangladesh, Moratuwa, Peradeniya (Kandy), and Ruhuna

Number of foreign universities participating – 79

Number of Indian universities participating – 300+

Gratification for winners –
1st Prize – Rs. 2,50,000/- (USD 5,500 approx.)
1st Runner Up – Rs. 1,50,000/- (USD 3300 approx.)
2nd Runner Up – Rs. 1,00,000/- (USD 2,200 approx)

Speaking on the competition so far, Dr. Shalini Sarin, Director – HR, Schneider Electric said, “International participation this year has taken the level of the competition to a next level. We have had a tough time selecting entries for the finals. We are looking forward to an exciting battle of brains in the fianls.”

The contest invites students to display creativity and simplicity in solutions to the given problem, and in doing so, compete with the best engineering minds across countries. It also seeks to build commitment to research and development and a feel for the real issues confronting organizations.

About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centres/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, and efficient, the company’s 100,000+ employees achieved sales of more than 15.8 billion euros in 2009, through an active commitment to help individuals and organisations “Make the most of their energy”.
www.schneider-electric.com

For Further Information please contact:
Gaurav Sharma Harry Pinto
Schneider Electric India Vaishnavi Corporate Communications
Tel: + 91 124 3940400 ext. 103 Mob: 9686450940

Cognizant (NASDAQ: CTSH), a leading provider of consulting, technology, and business process outsourcing services, today announced that it is working with Saint-Gobain Building Distribution UK and Ireland (SGBD UK), one of Europe’s largest building materials distributors, on a critical business transformation program to revamp its business processes, enhance competitiveness, and improve customer service.
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Shree Cement and Government of Karnataka signs MoU. Plans to invest Rs. 2000 crore in Cement and Power Plant in the State

Chennai, 7th June, 2010: Shree Cement Limited, the largest cement manufacturer of North India and among top five cement manufacturers in the country, signed a Memorandum of Understanding with the Government of Karnataka to set up a Cement plant with the capacity of 3 million tones per annum with an investment of Rs. 1500 crores and a Power Plant of 100 MW with an investment of Rs. 500 crores.

The MoU was singed in the presence of Hon’ able Chief Minister of Karnataka Mr. B S Yediyurappa and Mr. M K Singhi, Executive Director, Shree Cement. The mining lease has been allotted to Shree Cement for the Cement Plant and both the projects have received green signal form the High Power Committee, Government of Karnataka.

Mr. H M Bangur, Managing Director, Shree Cement Limited said that “We are extremely delighted with this development and with the signing of this MoU we would be able to capture more opportunities in one of the fastest-growing markets in the country. We also aim to provide with best products & services to our customers across all geographies”.

Mr. M K Singhi, Executive Director, Shree Cement Limited said “It is heartening to see the kind of support that we have received from the Government of Karnataka that led to stage of signing this MoU. Alongside establishing our strong presence in southern part of the country, we expect to generate more than 2500 direct and indirect employment for the local people”.

Shree Cement is quite upbeat to enhance its presence in the power sector value chain through its power business development group i.e., Shree Power Trading, which has been recently granted Category –I, Interstate Power Trading license by CERC.

About Shree Cement Limited

Shree Cement Limited, the largest cement manufacturer of North India and among top five cement manufacturers in the country, is an energy conscious and environment friendly organization and is a part of many international forums propagating green initiatives. Its “Optimal Utilization of Clinker” project has already saved large amount of carbon emission and earned carbon credits for the same. Its latest initiative is setting up of 40 MW Green Power projects which will be largest capacity of in the entire world cement industry. The Green Power Plants would utilize waste heat generated from Company’s cement plants which is presently emitted into atmosphere and thus would conserve precious fossil fuel sources. Recently, Shree Cement won the prestigious first prize in Energy Conservation for Ras Unit V for the year 2009.

Shree Cement has been rated one among the top 20 Best Employers in India as per a survey carried out by Business Today Magazine along with Mercer-TNS. Shree Cement is the only Cement Company and only Company of Rajasthan, which finds place in the said list. The high ranking of the Company in the survey, is a recognition to Company’s first-rate HR practices and “happy family” culture fostered in the organization.

For Further Details Contact:

Saranya Krishnamoorthy / Balaji Kannan

Hanmer MS&L

+91 9884552992/ 9884673993

Saranya.k@hanmermsl.com / balaji@hanmermsl.com

Dalmia Cements (Bharat) Limited (DCBL), has raised private equity capital of up to INR 7,500Mn from KKR Mauritius Cement Investments Ltd (KKRMCIL) in it wholly owned subsidiary Avnija.

Equirus Capital acted as the financial advisor to DCBL for the transaction.

Dalmia Cements (Bharat) Limited (DCBL), one of the largest and fastest growing Cement manufacturer in India, has raised private equity capital of up to INR 7,500Mn from KKR Mauritius Cement Investments Ltd (KKRMCIL) in it wholly owned subsidiary Avnija. The investment will help the company strengthen its balance sheet and further expand its cement manufacturing capacity across India. The transaction is among the largest PE raise in the Indian cement sector.

About the transaction

Dalmia Cement (Bharat) Ltd. (DCBL), and Kohlberg Kravis Roberts & Co. L.P. (together with its affiliates, “KKR”) today announced the signing of a definitive agreement under which KKR has agreed to invest Rs. 7.5 billion in DCBL’s wholly owned unlisted subsidiary Avnija. Post the proposed restructuring, Avnija will hold DCBL’s 9.00MTPA cement manufacturing capacity, DCBL’s 45.4% stake in OCL India Limited (5.35MTPA cement manufacturing capacity) along with the upcoming green field projects of 10.00MTPA across the country. KKR will invest Rs. 5.0 billion in the 1st tranche with Avnija having the option to draw an additional Rs. 2.5 billion from KKR at an appropriate time.

Equirus Capital acted as the financial advisor to DCBL for the transaction.

Dalmia Cement (Bharat) Limited (DCBL) Incorporated in 1935, Dalmia Cement (Bharat) Limited (DCBL) is the flagship company of the Dalmia Group with business interests in Cement, Sugar, Power and Refractories. Company’s plants are located at Dalmiapuram & Ariyalur in Tamil Nadu & Kadapa, in Andhra Pradesh. DCBL has already filled the restructuring scheme to segregate its cement assets into its 100% owned subsidiary Avnija. Post the proposed restructuring all Cement assets of DCBL

will be owned and controlled through its 100% subsidiary Avnija

About KKR Mauritius Cement Investments Ltd

KKR Mauritius Cement Investments Ltd is part of Kohlberg Kravis Roberts & Co. L.P.(KKR) – a leading global alternative asset manager, with $52.2 billion in assets under management as of December 31, 2009. With over 600 people and 14 offices around the world, KKR manages assets through a variety of investment funds and accounts covering multiple asset classes. KKR, has invested ~$1,100 million in private equity investments in India since 2006, which includes investments in Aricent, a global innovation, technology and services company; Bharti Infratel, a telecom infrastructure provider and Coffee Day Resorts, operator of the Café Coffee Day chain of cafes in India.

About Equirus Capital Private Limited

Equirus Capital is an Investment Bank and a Category I Merchant Bank offering advisory services in the areas of Mergers and Acquisition, Private Equity, Merchant Banking and Structured financing (including Real estate and Infrastructure financing). The Equirus team has strong domain knowledge and transaction experience in Engineering / Manufacturing, Education, Technology, Media and Telecom, Financial Services, Retail, Consumer / Business services, Infrastructure, Real Estate and Life Sciences verticals. Equirus commenced Institutional Equities & Research in January 2010 with Bhavin Shah as CEO

Equirus Capital has closed deals over $600 million since its inception in July 2007. Currently, the firm has presence in Mumbai, Bangalore, and Ahmedabad. Please visit www.equirus.com for more information on the team members and on the transactions closed.

Media Contact

Tatva Public Relations Pvt. Ltd.

Level 4,7 Raj Mahal,84 Veer Nariman Road, Churchgate, Mumbai 400 020,Tel:22833850,Mob:9819027649

UltraTech Cement announces results for the quarter ended 31 December 2009

16 January 2010; UltraTech Cement Limited, an Aditya Birla Group company, today announced its unaudited financial results for the quarter ended 31 December 2009.

Financials
The company has achieved net sales of Rs.1,652 crore (Rs.1,631 crore). Profit before interest, depreciation and tax at Rs.414 crore (Rs.451 crore) and profit after tax at Rs.196 crore (Rs.238 crore) were lower by 8% and 18% respectively.

The results have to be viewed keeping in mind the slowdown in demand growth in the markets of southern India, which constitutes around 30% of the company‘s sales. This coincided with the commissioning of new capacities in the south with a consequent fall in cement prices. The quarter also witnessed a drop in clinker export realisation due to reduced off-take in the Middle East following a meltdown in construction activities. These factors cumulatively impacted the company’s margins.

The company produced 4.40MMT (3.98MMT) of cement in Q3FY10 registering a growth of 10% YoY. Domestic sales volume at 4.34MMT (3.88MMT) reflect a rise of 12%.

Variable cost dropped by 8% mainly on account of pared down energy cost as compared to Q3FY09 and supported by the gains from new thermal power plants commissioned during the calendar year.

Corporate development
The Board of Directors at its meeting held on 15 November 2009 approved the amalgamation of Samruddhi Cement Limited (“Samruddhi”) with the company in terms of a Scheme of Amalgamation under sections 391 to 394 of the Companies Act, 1956 (“the Scheme”). The appointed date of the amalgamation is 1 July 2010.

The Board has also approved the share exchange ratio of 4 (four) equity shares of the company of face value Rs.10/- each for every 7 (seven) equity shares of Samruddhi of face value Rs.5/- each.

The Scheme is subject to the approval of shareholders, the High Court of Bombay and the High Court of Gujarat and other statutory approvals, including those from the lenders / creditors.

The cement business of Grasim Industries Limited (“Grasim”), the holding company, is currently under demerger to Samruddhi and the Scheme will take effect only upon completion of the demerger and issuance of shares of Samruddhi to the shareholders of Grasim pursuant to the demerger.

On the completion of this scheme, UltraTech is expected to emerge as the largest cement and RMC entity in the country, and 10th largest in the world in cement capacity.

Directors
The Board at its meeting held today inducted Mr. O. P. Puranmalka as Additional Director with immediate effect. Mr. Puranmalka will take over as Whole-time Director of the company with effect from 1 April 2010.

Outlook
Industry demand is likely to grow over 10% on the back of government initiatives to boost rural development, infrastructure and housing.

It is expected that industry will witness a surplus scenario over the next 18 to 24 months resulting in pressure on margins.

The company’s focus on higher volume growth together with cost efficiency would partially offset the impact on margins.

For more information, contact:
Dr. Pragnya Ram,
Group Executive President,
Corporate Communications,
Aditya Birla Management Corporation Private Limited
Tel: 91-22-6652 5000 / 2499 5000
Fax: 91-22-6652 5741/ 42
Email: pragnya.ram@adityabirla.com