Traditional besan goes digital for health among Indians

New Delhi, India, Dec 1, 2010 / IndiaPRLine / — Rajdhani Besan (of Rajdhani Flour Mills) has launched a digital initiative at http://fitho.in/rajdhanibesan to promote health among Indians. This is a unique initiative, since besan is a traditional food product, and this is the first fully digital campaign by any besan brand, to promote health benefits of Besan among Indians, solely through a digital medium.

Indians are at a high risk of diabetes & heart disease, along with growing obesity rates. Besan is a lower calorie food, cholesterol free & diabetes friendly. Research shows that besan has women specific health- it can help relieve post menopausal symptoms & prevent breast cancer. Read more health benefits of Besan at http://fitho.in/rajdhanibesan/health-benefits/

To promote health awareness among Indians, Rajdhani Besan is launching a healthy recipe contest which promotes healthy cooking in Indian homes. More information on the healthy recipe contest at: http://fitho.in/rajdhanibesan/recipe-contest/

Mr. Chetan Jain, Director of Rajdhani Besan says “We believe that Besan is great for health & we want to promote its health benefits. We also believe that healthy living starts at home, and to promote being healthy, we are launching this healthy recipe contest”

The launch of this digital initiative also shows the company’s belief in the increasing presence of Indian women on the internet. Mr. Chetan Jain, Director of Rajdhani Besan says “As Indian women are increasingly using the internet, we must be present in the digital space. So, we launched a digital initiative to increase our online presence and to create brand engagement through online, social media and other tools.”

About Rajdhani Besan:
Rajdhani Besan is a brand of the Rajdhani Flour Mills (Rajdhani Group). Rajdhani Besan is now recommended by the Heart Care Foundation of India for its purity and health benefits.

Contact E-mail Id: rajdhani@rajdhanigroup.com

Asia’s Largest DTH Service: Dish TV adds a record Five Lakh New Subscribers in November 2010
- Dish TV adds a record 5 Lakh New Subscribers in November 2010 – First Indian DTH company to add 5 Lakh new subscribers in a Single month – Crosses 9 million subscriber milestone and becomes Asia’s largest DTH service

NOIDA, INDIA, November 30, 2010 – Dish TV, Asia’s Largest DTH service today announced achieving a record 5 Lakh new subscribers on its platform during November 2010. With this significant achievement, Dish TV has become India’s first DTH service to add 5 Lakh new subscribers in a span of 30 days. Dish TV also crossed 9 million subscribers milestone in November.

Speaking on the occasion, R.C. Venkateish, CEO, Dish TV said, “It is extremely gratifying to be the top grosser in the industry in terms of net subscriber additions. Dish TV is indeed glad to see such a tremendous response by the DTH consumers, which has been instrumental in redefining the dynamics of the sector and achieving a record new subscriber addition of 5 Lakh in one month”.

We thank and appreciate every subscriber’s faith in making us Asia’s largest DTH Company.  This bears testimony to the efforts that have been put into making our services the best in the industry and we will continue to innovate and provide world-class products and offerings to our subscribers. A response of such magnitude makes us confident of setting new benchmarks in customer service in the months to come”, Venkatiesh added.

Dish TV has been driving the digital revolution in India and remains focused to further consolidate its leadership and achieve its guided acquisition target of 3 million subscribers to reach 10 million subscribers by the end of current fiscal while aiming at profitability in the months to come.

MindTree unveils IP suite to target Bluetooth® low energy market
Enables faster time to market for semiconductor manufacturers through its resource optimized and easily portable single mode Bluetooth low energy IP solution suite

Bangalore, INDIA, October 6, 2010: MindTree Ltd. (NSE: MINDTREE), global IT solutions and Product Engineering Services company and a leading provider of Bluetooth Intellectual Property (IP) solutions, announced the launch of BlueLitE, its single mode Bluetooth low energy (Bluetooth 4.0) Intellectual Property suite today. This IP offering complements MindTree’s market proven classic Bluetooth (Bluetooth 2.1+EDR and 3.0) and Dual Mode Bluetooth low energy (4.0) suite of IPs. The BlueLitE IP suite will help the semiconductor manufacturers make a swift, smooth and effortless transition to tap the opportunities in the fast emerging Bluetooth low energy market.

Bluetooth low energy (4.0) is the latest specification from the Bluetooth SIG. Its features like ultra low power consumption, enhanced range, and ability to run for years on a coin cell battery enable power constrained devices like sensors to connect to other Bluetooth devices. Bluetooth low energy opens up opportunities in new markets such as health devices, sports and fitness equipments, and watches while enabling new use cases in existing Bluetooth enabled products.

The BlueLitE IP suite consisting of Software IP – stack and profiles, and Silicon IP – baseband controller, digital Phy (Physical Layer) and RF, provides a complete single mode Bluetooth low energy solution. The pre-integrated solution IPs for complete transceiver and connectivity chip are part of the roadmap. The BlueLitE IP suite is being demonstrated at the IP SoC Days event at Hsinchu, Taiwan, on 18-19 October.

“MindTree has extensive experience in implementing Bluetooth connectivity in devices like headsets and optimized Application Specific Integrated Circuits (ASIC). We have developed the IP taking into account the various nuances of resource constrained, sensor based devices – the primary targets for Bluetooth low energy” said Dr. Raghunath Govindachari, CTO of MindTree R&D Services. “With advantages like low footprint and gate count, easy portability across multiple OS and platforms and extensive interoperability testing; BlueLitE is perfect for easy and risk free integration of low energy Bluetooth connectivity in any product line.”

MindTree has been an active Bluetooth SIG member since 2000, participating in the Bluetooth standardization process and several working groups. Several of MindTree’s Bluetooth IPs have been qualified for 2.1+EDR specifications and have been proven in multiple products for interoperability and robustness by leading product companies. MindTree also offers product realization services along with its IP to enable faster time to market for its customers.

About MindTree Ltd.

MindTree Ltd. is a global IT Solutions company specializing in IT Services, Independent Testing, Infrastructure Management and Technical Support (IMTS), Knowledge Services and Product Engineering, which comprises of R&D Services, Software Product Engineering and Next In Wireless. MindTree partners with its clients to create a transparent, value-based relationship. Our people build innovative solutions in a wide range of technology domains that enable our customers to succeed in their business goals.

MindTree is ranked 43rd across all industries and 19th amongst IT services companies by The International Association of Outsourcing Professionals in their annual list of the Top 100 Global Outsourcing Companies. Widely known for its focus on human capital development, MindTree has been consistently rated among the most admired employers by several industry surveys, including Great Places To Work Institute, Hewitt Associates and Mercer. MindTree was ranked No. 1 among the Most Admired Knowledge Enterprise (MAKE) India Award winners for the second consecutive year in 2008. MindTree was ranked No. 2 in Asia and declared the overall winner in India in the Asiamoney Corporate Governance Poll 2009. The Company is publicly listed in India. Please visit us at www.mindtree.com.

For more information, contact:

Sweta Mohanty
MindTree Limited
+91-80-67064857
Sweta_Mohanty@mindtree.com

Jay Russo
LVA Communications
+1-860-739-5598
jay@lva.com

SUPPLE RADIATION: ART EXHIBIT SHOWCASING THE POWER OF LIGHT
Gallery Kivash says Supple Radiation is an oxymoron statement, throwing light at Anand Bedrala’s ability to be flexible with his subject of artwork while still making them colorful and energetic all at the same time

India, October 4, 2010: Kivash, a visual art space is hosting a solo art exhibit by Anand Bedrala from the Sat 9th Oct 2010 5pm to 15th Oct 2010. Gallery Kivash says Supple Radiation is an oxymoron statement, throwing light at Anand Bedrala’s ability to be flexible with his subject of artwork while still making them colorful and energetic all at the same time.

A ray of light is power. Power to give life & the power to see color. Imagine a world without color. It would be such a drab to live in. Anand Bedrala’s Supple Radiation is works dedicated to that burst of Light. His ability to represent Abstract, Out of the Box ideas and Realism are truly a treat to the eye.’ Supple Radiation exhibits will be inaugurated by eminent art critique
Krishna Setty, famous architect Nagaraj Vastare and art lover and collector C.R Priya Chetty at Gallery Kivash on Saturday, 9th Oct 2010 at 5pm. The exhibits are open to public viewing from Sunday 10th Oct 2010 to Friday, 15th Oct 2010.

Anand Bedrala hails from Puttur, Karnataka. He has completed his A.M, G.D, & B.F.A. He conforms to sensitive tonal values and produce divisions of picturesque spaces which are interdependent with the rolling forms. His list of achievements, not limited to, include National Award Varnika 2002 in Ujjain MP.

• Lalithkala Academy Award 2003.
• Camel art Southern Region Award 2008.
• Bombay Art Society Award Mumbai 2009.

The former president of India, A.P.J Abdul Kalam had this to say about Anand’s paintings. “These works speak about glorious past.”

Kivash a visual art Gallery is the new phenomenon in town. The space is dedicated to Paintings on one side and Printed Tees on the other. These seemingly different silos of Art namely Paintings & Fashion gives Kivash its identity. Eminent thinkers like Marketing Extraordinaire Seth Godin, Design Guru Jonathan Ives , Ideo’s Tim Brown and Industrial Designer Dieter Rams have a very strong influence in creating the Kivash experience.
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Contact: Jayanth Bhoopalam
Tel: +91 80 23564576
Cell Phone: +91 9886219456
Email: jayanth@kivash.com

International Conference on Next Generation Networks 2010
Harnessing architecture for future service-centric networks

MUMBAI, INDIA, 29 September, 2010: There is little doubt that the internet is poised to emerge very differently in the future compared to the existing scenario. The evolution of the internet is important in the business context because the internet is not only a future network, but a highly dynamic communications platform, linking humans with computers, machines and data to achieve smarter services.

This was the key focus of the two-day ‘International Conference on Next Generation Networks’ — 2010, held between September 24-25 in Mumbai, organised by the Institution of Engineering and Technology (IET) and the IET Mumbai Local Network.

Distinguished speakers and well known industry experts from leading operators included:

• Professor Marwan Al-Akaidi, Director of International Relations—Faculty of Technology—
• De Monfort University
• Vimal Wakhlu, Director Technical of Tamil Telecommunications Limited
• R. K. Bahuguna, Director (Network Planning & Marketing) of RailTel’s Network
• Prakash Bajpai, Chairman and founder of Tikona Digital Networks
• Dr. Kumar Sivarajan, CTO and co-founder of Tejas Networks
• Mohan Tambe of Innomedia Technologies

They shared their perspectives along with top-notch Internet service providers, telecom engineers, mobile operators and broadband wireless operators.

The conference also discussed the global migration towards Next Generation Networks (NGN), which is expected to usher in major changes in network architectures and services. The conference also set the stage for an incisive deliberation on the key issues of networking technologies, with the focus on development of the internet and the role of communication
networks in the future. These included broadband, wireless, IP telephony, network convergence, new broadband technologies, storage networking, new switching/routing techniques, network security and many more.

According to Prakash Bajpai, Chairman and founder of Tikona Digital Networks, India’s mobile penetration is fast catching up with China’s. India’s mobile penetration is approximately 50% of the population. Similarly, China ranks second to India’s fixed line penetration, which is estimated approximately 40% of the population.

He also said 4G WiFi is expected to play a major role in India. Heavy investment is required in both 3G and 4G networks. Bajpai also feels that while the traditional mobile operators are facing the heat of network congestion, 4G technology will be the only way out. In the context of broadband connectivity, Bajpai strongly feels that WiMAX will be the next twist in the wireless landscape.

Kartik Parikh of Fastech Telecommunications spoke on the ‘service quality measurements for mobile broadband’. Parikh said mobile broadband applications are rising in popularity very fast. Hence, mobile broadband usage must be carefully monitored, analyzed and trended. According to Parikh, the data growth month-over-month is estimated around 16-18%. To keep on top of wireless data growth with increasing data use, there is a need for active testing, including random drive test and subscriber emulation.

Haridev Khosla, Country Head, Wireline Technology of Tata Teleservices Limited said that the entry of private operators (currently over 12 operators) has led to fierce competition with each operator offering multiple services – fixed, mobile, internet, broadband, IPLC and VAS. This has almost reduced the long distance tariff to 35%, increased subscriber 20 fold from 27 million to 621 million (till March 2010). The current teledensity has also increased 23 times from 2.3 million to 52.74 million. Similarly, the rural teledensity also increased 49 times from 0.5 million to 24.29 million and urban teledensity increased 17 times from 6.9 million to 119.73 million.

An estimated 1.23 million class 4 NGN ports have been installed and further 13.7 million Class 4 NGN ports are in the pipeline. By 2012, the NGN capacity deployed in the country is expected to reach 18.9 million class 4 lines and 17.6 million class 5 lines, informed Khosla.

The key challenges for NGN are regulatory reform, which is moving at slow pace, traditional carrier – huge investment in conventional equipment, writing off of un-depreciated asset, new carrier – all IP network and technology not yet proven, low broadband penetration and availability of spectrum for growth of wireless broadband connectivity.

The development and operation of innovative ideas within NGN will have a huge impact on the society. Furthermore, new applications with a dynamic deployment may support rapid development of new services even better than before. Does this lead to new revenues as well? Simplifying the process, Ashutosh Vasant, Group GM Marketing of RailTel Corporation of India
Ltd said that NGN is a broad term to describe key architectural evolutions in telecommunication core and access networks that will be deployed over the next 5–10 years.

The key driving forces for NGN is integration of network resulting in huge network cost savings (up to 50 percent), bandwidth charges reduction by 90 percent, point-to-point E1s not required, ageing networks in need of new equipment, reduction in operational costs, reduced time to roll out new services, ease in offering new services (VoIP, IP-TV), fully mesh flat IP transport layer, centralized network management, end-to-end call tracing and trouble shooting, extensive report generation and migration to all IP IMS-based services in the future, said Vasant.

About the IET

Established in 1871, the IET is the world’s second largest professional society for the engineering and technology community, with more than 150,000 members in 127 countries. The IET has a strong presence in India, with an office in Bangalore and Local Networks of leading engineers and IT professionals in Bangalore, Chennai, Delhi, Kolkata and Mumbai. The IET provides a global knowledge network to facilitate the exchange of ideas and promote the positive role of science, engineering and technology. For more information, see www.theiet.org

For further information, please contact:

Priya Joshi
IET India
Mail: PJoshi@theiet.org
Tel: +91 (0) 80 40892228

Arunava Khan
Confluence PR for The IET
Mail: arunavak@lconfluencepr.com
Tel: +91 98205 35436

Candy Village opens in Breach Candy, Mumbai

Mumbai, India, September 28, 2010: CANDY VILLAGE announces the launch of their store in Breach Candy, Mumbai. The ideology behind the store is to bring hip, urban, and the latest cutting edge styles in women’s fashion from across the globe to South Mumbai.

Following the success of the sister concern ‘Just Phat’ in Bandra, entrepreneurs Pooja Thakkar and Gunmala Roy conceptualized the trendy clothing store with the primary objective to provide high-end clothing at affordable prices. Young and fresh –- the two underlying themes of the store – Candy Village presents the latest high-street styles and trends all well within pocket friendly price tags. The quirky store name was actually inspired by a candy store – imagine yourself surrounded by delicious treats - tempting and hard to resist!!!

In sync with the hottest styles fresh off the ramps, the clothes are sourced from London, Paris, Spain and South-east Asia. The store will also have select apparel from upcoming designers, showcasing a variety of styles and contemporary lines. The collection includes dresses -both casual and dressy, and a range of formal and casual tops and even funky tees and racer-backs, skirts and shorts. The store’s collection of jumpsuits, jeggings and maxi dresses ensure the customer will find everything they need- and more!

In addition to the clothes, Candy Village has a wide range of shoes – stilletoes, flats, ballerinas, gladiators, and accessories from funky beads and necklaces to show-stopping clutch bags- in tasty drool worthy colours.

Candy Village also has personal stylists available – to assist in all types of wardrobe dilemmas, and also offers free wardrobe makeovers to its customers.

About Candy Village:

Established in August 2009, Candy Village is a women’s fashion store stocking apparel, shoes, and accessories. Currently the store is located at 1Sagar Villa,39 Bulabhai Desai Road, Mumbai-26. Phone 022-65182418. Email villagecandy@gmail.com

VTU chooses Sabeer Bhatia’s online office suite “Live Documents”

BANGALORE, INDIA, 27 September, 2010: The Visvesvaraya Technological University (VTU) has announced that it has chosen Live Documents, the online office suite developed by Sabeer Bhatia-founded InstaColl for its 187 engineering colleges and more than 2 lakh students.

VTU Vice Chancellor, Dr. Maheshappa signed an agreement today to this effect with Sabeer Bhatia at an event, which was attended by Government of Karnataka Principal Secretary-Governance Department, Mr. M.N. Vidyashankar Governance Dr. D.S. Ravindran.

Speaking at the event, Dr. Maheshappa said, “VTU always looks forward to creating a culture of innovation in engineering education and research. We are looking forward to working with Internet pioneer and globally acknowledged technology innovator, Sabeer Bhatia to roll out the next-generation office productivity suite that his company has developed within our colleges. I am confident that our students will benefit immensely from using this solution”.

Sabeer Bhatia remarked, “Live Documents will do for documents what Hotmail did for email – free it up from confines of the desktop and open up new vistas of collaboration and accessibility. Live Documents is a “Made-in-India” software product that was conceived and developed right here in Bangalore and it gives me great pleasure to see progressive institutions like VTU adopt it and support the case for developing more world-class products in India.”

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About InstaColl

Based in Bangalore, InstaColl aims to develop software applications that merge the richness of desktop software with the collaborative capabilities of the Internet. InstaColl aspires to be the first global “Made-in-India” product success story. For more information, please visit www.instacoll.com

About VTU

Established in 1998, Visvesvaraya Technological University is one of the largest and most prestigious technological universities in India with 187 Engineering colleges that train more than 2 lakh engineers.

For further information, please contact:

Arunava Khan
Confluence Public Relations
E-mail: arunava@confluencepr.com
Cell: +91 98205 35436

Data Infosys release BharatBerry: Blackberry users concern is over

Jaipur, India, 23 September, 2010: Finally good news for BlackBerry users in India, new launch of BharatBerry, alternative which provides over the air (OTA) Email, Contact, Calendar Sync & India legal compliance.

Here is good news for BlackBerry users. Data Infosys is going to launch Bharat Berry, an India-compliant service for the existing users of the BlackBerry service in India who are worried about the disruption of this great service that is gradually becoming the mobile communication backbone of corporate India. The Bharat Berry service on a BlackBerry handset ensures that you remain connected to your email, calendar and contacts through the servers hosted in India. In addition, Bharat Berry provides over- the-air (OTA) synchronization of calendar and contacts for multiple mail accounts. The product is the brainchild of Dr. Ajay Data.

Bharat Berry works through a mix of its email server, XGeN Plus, and open source technologies. Our servers are hosted in India hence there is no compliance issue, says Dr Ajay Data. We have tested the service thoroughly on all BlackBerry models and it works well with all of them. It is a completely secure, fully tested, and totally reliable service, adds Dr Data.

This Smart Service for Mobile India is a simple, economical, widely-available and India-compliant email and business application solution over computer and mobile devices for all. It works with corporate mail, Gmail and personal email accounts. It offers all the data and communication facilities that one is used to.

Bharat Berry is a service from Data Infosys, the largest Internet Service Provider in Rajasthan. Bharat Berry runs as a module of XGen Plus, an advanced email server which has been integrated using open source technologies. BharatBerry keeps mobiles phones and devices in sync with personal computers, email systems and social networks via the cloud using XGen Plus. Over-the-air (OTA) synchronization of calendar and contacts ensures there is no need to take backup and attach with the desktop computer or laptop.

For more information, visit: www.bharatberry.com

XgenPlus is an enterprise-class, virus-free, spam-free email server software. It supports all basic facilities such as POP3, IMAP, web mail, mobile mail and security. Xgen Plus programmer interface and Database backend makes it the worlds most advanced email server. XgenPlus runs on Linux supporting JDK 1.4 and above. The scalable architecture of XgenPlus allows organizations to scale from one user to millions of users, making it a viable solution for organizations of all sizes. The software has been in use at several large and small organizations including RBI and SpectraNet.

Dr Ajay Data heads Data Infosys. He is credited with establishing the first WiFi HotSpot in Rajasthan. Dr Data holds an MBA in Computer Science from Newport University, USA, a Ph.D. in Electronic Data Processing from Netherlands, and a diploma in System Analysis & Design from Uptron, India. Dr. Ajay has received the Certificate of Excellence from the Junior Chamber of Commerce, Jaipur, for his outstanding services. He has also received the International Millennium Gold Star Award for Enriching Human Life and Outstanding Attainments.

Contact info: diana@datainfocom.in

Station Rd, Durgapura, Jaipur-18, India
Tel: +91 141 2554970
Fax: +91 141 2554972

Hub cap & Hanger mounting Supplier,Brake lining rivets Manufacturer,T L assy exporter

Gurgaon, India, Sept. 24, 2010: Manufacturing of Car Parts and Truck Parts. Today we are recognized as a highly trusted business entity producing premium range of Car Parts and Windsor is known for its quality products in India & overseas.Spiral Air Hose, Bush, Hub Bolt, Equalizer, Tail Light,Brake Drum manufacture of Peugeot Auto Spare Parts. Our Company is dedicated to Manufacture good quality Rubber Moulded parts allowing us to offer our clients the best quality at most comprehensive prices and highly professional services.we are providing a complet rang of trailers parts from India.windsor is exporter of trailers spares parts.We are one of the most reputed name engaged in Manufacturing of Car Parts and Truck Parts. Today we are recognized as a highly trusted business entity producing premium range of Car Parts and Truck PartsOur Company is dedicated to Manufacture good quality Rubber Moulded parts allowing us to offer our clients the best quality at most comprehensive prices and highly professional services. Quality has always been integral part of our corporate culture and every effort is made to ensure that customers get value for money. The company has included skilled employees at all levels to bring their experience and expertise into the
A detailed flow process chart for each operation of manufacturing process helps us to maintain close tolerances during production. We conduct 100% checking of raw material and our in-process inspection includes checking for dimensional and metallurgical tests on critical factors.automobile, Rubber Mountings

WINDSOR
Plot No. 766,Pace City II, Sector-37
Gurgaon-122001 INDIA
Tel : 0091 124 4323900 / 924
Fax : 0091 124 4323999 / 998

http://www.trailersindia.com

Aditya Birla Group Scholarship 2010 Selected Four BITS Pilani students

Pilani, India, 21 September 2010: Four BITS Pilani students selected for Aditya Birla Group Scholarship 2010

Four first year students of BITS Pilani, namely, Miss Ankita Sarda and Mr  Shuja Shabir  (BE – Computer Science ) and Mr  Vaibhav Grewal and Mr  Prakash Singh (BE-  Electrical and Electronics Engineering) have been selected for the prestigious Aditya Birla Group Scholarships  of 2010. These  four BITSians are among the 23 bright  students  chosen for  this year’s  award.  The scholarship event took place in ITC Grand Central, Parel, Mumbai on 18th September 2010.

Out of the 23 scholarships awarded this year, 11 scholarships were given to Science/Technology category which includes different  IITs and BITS and 12 were given to  the IIMs.  Among the Science/Technology category institutions, BITS  bagged  the highest number of awards this year.

The distinguished panel of judges consisted of Mr Rajat Gupta, Director, McKinsey & Company, Prof R V Hosur, Director, Department of Atomic Energy’s Center for  Excellence in Basic Science, Prof Deepak Mathur, Senior Professor, Tata Institute of Fundamental Research, Mumbai, Mr R Balakrishnan, Managing Director, Lowe Lintas, Mumbai,  Mr B K Chaturvedi, Member, Planning Commission, Mr T N Ninan, Editor and Chairman, Business Standard and Dr Rajiv Kumar, Director, Rajiv Gandhi Foundation, New Delhi.

Aditya Birla Scholarship which are offered to meritorious students of IITS, IIMs and BITS Pilani every year, covers the academic fees as well as the hostel fees for the duration of the course, commencing with the academic session of the first year.  The scholars are assessed regularly on qualitative and quantitative parameters to judge their performance on the academic  achievement  and leadership.

Aditya Birla Scholarships (ABS),  instituted in 1999, is a way of pursuing the ideals of late Sri Aditya Vikram Birla, the founder of Aditya Birla Group, who believed that the success or failure of an organization depends on people -  on human beings, on their talent, on their enterprise. “ ABS program  is not just  about academic excellence; aspiring scholars are evaluated on holistic parameters that take on board their extra curricular activities, leadership qualities, values, vision  ….  their dreams”, the ABS website says.

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For more information relating to this press release, please contact Dr M Ishwara Bhat, Unit Chief, Publications and Media Relations, BITS Pilani. Cellphone +91 9414082462

Birla Institute of Technology and Science, Pilani is an all India university established under Section 3 of UGC Act. It has the main campus at Pilani, Rajasthan and additional campuses at Goa, Hyderabad and Dubai.

Visit : www.bits-pilani.ac.in

First Student Chapter in Bangalore for The Institution of Engineering and Technology (IET)
The Institution of Engineering and Technology (IET), the world’s second largest professional society for engineers and technologists, today opens its first ever Student Chapter in Bangalore at the BMS College of Engineering.

Bangalore, India, September 20, 2010: The Institution of Engineering and Technology (IET), the world’s second largest professional society for engineers and technologists, today opens its first ever Student Chapter in Bangalore at the BMS College of Engineering.

The IET Student Chapter, which is open to all students below the age of 35, is a robust and highly functional sub-unit of IET Bangalore Network. Some of the benefits enjoyed by a member of the IET student chapter are:

• Access to online communities
• Competitions and Awards
• Free publications – bimonthly Engineering & Technology magazine to update with the latest in the world of engineering & technology
• Enhancement of personal development through local events/lectures/talks
• Access to the Library from any part of world, as a member through the online catalogue service
• Scholarships
• Full membership of the world’s second largest engineering and technology institution

Commenting on the occasion Shekhar Sanyal, Country Head, IET India, said, “The Student Chapter at the BMS College & Engineering is an important milestone for the Bangalore IET Chapter. The Chapter is formed with this vision that the young students and engineering undergraduates in city take an active role in enhancing people’s lives around the world. The
comprehensive exposure platform not only enhances the students’ knowledge in the latest global science, engineering and technology developments, but also guides them to become world-class professionals.”

The inaugural ceremony was attended by Sri Vijay Gore (former Additional Chief Secretary, Government of Karnataka), Dr M H Khori (Technical Director, Alcatel-Lucent Technologies), Shri. M R.Sitharaman (Director & Consulting Advisor, Advanced System Laboratory and Chairman of IET Bangalore Local Network) and Dr. K. Mallikharjuna Babu (Principal, BMS College of
Engineering), Dr A T Kalghatgi (Chief Scientist, Bharat Electronics Limited and Vice Chairman of IET Bangalore Local Network).

About the IET
Established in 1871, the IET is the world’s second largest professional society for the engineering and technology community, with more than 150,000 members in 127 countries. The IET has a strong presence in India, with an office in Bangalore and Local Networks of leading engineers and IT professionals in Bangalore, Chennai, Delhi, Kolkata and Mumbai. The IET provides a global knowledge network to facilitate the exchange of ideas and promote the positive role of
science, engineering and technology. For more information, see www.theiet.org

For further information, please contact:

Priya Joshi
IET India

Arunava Khan
Confluence PR for The IET

Mail: PJoshi@theiet.org
Tel: +91 (0) 80 40892228

Paul Writer launches India’s first community for B2B marketers
PaulWriter.com attracts 750+ members, 40+ authors, 21000 views within a month

Bangalore, India. 16 September 2010 / IndiaPRLine / Paul Writer today announced the launch of India’s first community dedicated to B2B marketers at www.paulwriter.com Envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location, the site has already garnered over 21000 views since going live for beta testing.

“Our aim is to have PaulWriter.com become the platform of choice for B2B marketers for collaboration, knowledge sharing, and continuous learning, so that the industry as a whole benefits.  At the broader level, by involving marketing service providers, showcasing relevant technologies, and providing advisory and educational services, we hope to create a vibrant eco-system that enriches India’s B2B marketing infrastructure, and leads to the creation of more global brands,” said Jessie Paul, founder & CEO of Paul Writer.

The community was launched during a conference on “Transforming to a Marketing Superpower: Revive, Renew, Regroup”. The speakers were eminent industry leaders like Hari V. Krishnan, Country Manager – India, LinkedIn, Jeremy Cooper, RVP – Marketing, Asia-Pacific, Salesforce.com and Sumit Virmani, Head Marketing – Products & Platforms, Infosys Technologies.  The marketing platform was launched with a unique unveiling by Nakul Shenoy, one of India’s leading user experience evangelists, also a world-class psychic entertainer.

“We are big believers in communities being the source for the richest business insights. In a networked world, Indian businesses and professionals actively seek the best tools to help them grow. As the world’s largest professional network, LinkedIn provides them with tools to engage in meaningful business development and brand building activities,” said Hari V. Krishnan, country manager of LinkedIn India. “Communities like PaulWriter.com will add to the ecosystem and provide marketing professionals a platform to provides insights and share best practices.”

“India has a tremendous need to nurture and develop its marketing talent particularly in booming categories like B2B where demand already outstrips supply. PaulWriter.com has the potential to play a valuable role in developing and nurturing talent, as well as providing a peer learning platform for senior marketing professionals,” commented Sumit Virmani, Head Marketing – Products & Platforms, Infosys Technologies.

Speaking at the conference, Jeremy Cooper, Regional Vice President, Marketing, Asia-Pacific, Salesforce.com said  “Salesforce.com sees communities as an important collaborative force for the future.  We are keen to work with Indian marketers to help them leverage the power of business networking tools.  Forums such as PaulWriter.com can be useful in spreading the message of the benefits of such enterprise collaboration.”

PaulWriter.com offers free lifetime membership and is ideal for CEOs, marketing professionals, academics, and management students.  PaulWriter.com extends its reach and relevance through social tools such as LinkedIn, Twitter, Facebook, YouTube, SMSGupShup, and Slideshare.  The site is built using open source Joomla technology and is hosted on a cloud to enable scaleability and flexibility.

About Paul Writer

Paul Writer aims to enhance the marketing infrastructure of India through Advisory, Community Building and Professional Development.  In the Advisory space, Paul Writer has had the privilege to be associated with firms such as NIIT Technologies, Allied Digital, Ramco Systems, SYSTIME, IDS Softwares, Venkataramanan Associates and Aujas Networks.  In the area of Community Development, paulwriter.com is India’s leading community platform focused on B2B marketers, and is working towards creating an environment of peer learning and continuous growth. To facilitate professional development, the firm offers workshops and interactive sessions on areas such as branding, digital strategy, and frugal marketing to corporates and educational institutions, and will be launching public events in December 2010.  Paul Writer was founded in January 2010 by Jessie Paul who was previously CMO of Wipro’s IT business and has held senior marketing positions in Infosys and iGATE prior to that.  She is the author of No Money Marketing, Tata McGraw-Hill’s fastest selling professional book on marketing, and is a regular columnist for Business World and Inc.  For more information, please visit www.paulwriter.com

Contact Information:
Padmaja Nagarur, padmaja.nagarur@paulwriter.com
T: +91-80-4096-5053

India’s 1st Social Search Optimization Workshop in Delhi on Sep 24

Delhi, India (indiaprline ) September 16, 2010 – Digital Vidya is pleased to announce its first Social Search Optimization Bootcamp in Delhi on Sep 24. Professionals who are interested in multiplying the ROI of their Social Media and Search campaigns may want to be part of this event.

Aimed at Sales & Marketing professionals, SEO professionals, Social Media Marketers, CXO’s and Entrepreneurs, this 1-day hands-on workshop on Social Search will help its participants leverage and explore the opportunity of Social Search for brand building, customer engagement and online lead generation.

Over 600 professionals from brands such as Warner Bros India, MakeMyTrip, Yatra, GE, 3M, eBay, Naukri, Toyota, ICICI Lombard, Intuit, MTV, MediaCom, TCS and Asian Paints have participated in over 20 workshops by Digital Vidya since Jan 2010.

“Opened up the world of Social Media for me. Thank you.” said Sonia Mehta (Chief Customer Experience Officer, Yatra.com) and “Would recommend to departments other than Marketing as well to attend this training”, said Jiveshdeep Singh (Dy Manager Marketing, Toyota India), who attended Digital Vidya’s previous workshops.

The founders of Digital Vidya, Pradeep Chopra and Kapil Nakra, who’ve been part of the Digital Media industry in India since 2000, will lead this pioneering Social Search Bootcamp in Delhi. The key sessions of this bootcamp will comprise of ‘Introduction to Social Search’, ‘Why care about Social Search?’, ‘Leveraging tools & technology for Social Search’ and ‘Twitter as Social Search Tool’.

Check out this SSO’s workshop agenda to register into this first of its kind event in India. SEMPO (USA), Media Redefined, TiE Delhi and Alootechie are supporting partners for this workshop.

About Digital Vidya
Digital Vidya is India’s premier digital marketing training company and the first to launch Social Media Marketing workshop series in India. Since January 2010, over 600 professionals across India have benefited from Digital Vidya’s workshops.

With the mission of contributing to the growth of digital marketing industry, Digital Vidya helps build and nurture digital marketing talent by delivering hands-on workshops in various areas of digital marketing – SMM (Social Media Marketing), SEO (Search Engine Optimization) and PPC (Pay Per Click) Advertising. It also offers customized workshops for corporations that are interested in leveraging digital marketing to scale up their businesses. Visit http://www.digitalvidya.com to find more about Digital Vidya.

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Gostai, the editor of innovative software for robotics & AI organizes the first Urbi Open Source Contest on programming robots which can express your creativity with Urbi open source

Paris, France – 16th, September 2010 / IndiaPRLine /Gostai, the editor of innovative software for robotics & AI, decided to open Urbi’s code base to the community in May, 2010. To support this release, Gostai has decided to organize the first Urbi Open Source Contest, in which all robotic enthusiasts can participate to demonstrate their creativity and skills in programming robots or complex systems in general.

Urbi is an advanced open source robotics operating system, already available for a large number of robots like Aldebaran® Nao, Segway® RMP or Lego® Mindstorm, among 15 other different robots. One of its main innovations lies in a new orchestration script language called urbiscript, which natively integrates parallelism and event-based programming. Next to Urbi, Gostai also offers the Gostai Studio graphical programming tools, and compatibility with various simulators, making the Urbi framework one of the most advanced and complete solution for robot and complex system programming available today.

Urbi is very simple to use even for beginners. This contest is the best opportunity for them to start their first robotics project and show their skills in programming.

Application process: Anyone can participate, as long as they use Urbi open source for their project. Any tool can be used, including the Webots simulator for people who do not have a physical robot. The application form is on the Urbiforge portal: http://www.urbiforge.org/index.php/Main/ UrbiContest2010. As soon as the application is complete, participants will receive a confirmation mail with a password to a personal wiki page where they will be able to publish everything that is related to their project: photos, videos, code lines, making of, etc. In effect, this wiki page is considered to be the project itself. Each participant must publish at least one video of the project and give their source code to the community with a
GPL, BSD or equivalent license. Gostai provides a Pro Gostai studio suite® license during the entire contest, as well as a Cyberbotics Webots® Pro license, Ogre, Bullet and Qt, all running Urbi.

Prizes:
1st place:
• A 400€ Robopolis purchase voucher
• A Gostai Studio Suite license, with a retail price of 2990€
• A Pro Webots license & Urbi for Webots, with a retail price of 2990€
• A 500€ discount on the purchase of a Developer Program edition Nao and special access to the
Developer Program
• A great Gostai T-shirt to show off with your robotics friends!

2nd place:
• A Gostai Studio Suite license, with a retail price of 2990€
• An Edu Webots license & Urbi for Webots, with a retail price of 399€
• A great Gostai T-shirt to show off with your robotics friends!

3rd place:
• A Gostai Studio Suite license, with a retail value of 2990€
• A great Gostai T-shirt to show off with your robotics friends!

The five best projects will also benefit from a free subscription to Planète Robots magazine for a year.

Contest dates are September 15 to December 15. A jury made of Jean-Christophe Baillie (Gostai), Bruno Maisonnier (Aldebaran Robotics), Bruno Bonnell (Robopolis), Frédéric Boisdron (Planète Robots), Florent Souvestre (Planète Sciences) and David Filliat (ENSTA Paristech University) will determine the best projects based on the information made available on the Urbiforge project page.

Participants will be judged on the originality, the execution and the design of their project as well as the clarity and interest of the content they post on their project page. All the information about the contest is available
on Urbiforge.

About Gostai and Urbi

Gostai is a Paris-based editor of innovative software for robotics & AI. Gostai’s flagship is Urbi, an open source, flexible, modular and innovative solution for robot operating control, which is compatible with Linux, Windows or real-time operating systems. Gostai also develops Gostai Studio, a suite of graphical programming tools for robotics and complex system, GostaiRTC, which extends Urbi with standard interfaces like RTC for the industry, and the GostaiNet cloud computing architecture for robotics.

Contact: Ségolène Roche

Tel.: +33 1 55 43 76 72

Email: press@gostai.com

About Gostai: http://www.gostai.com

Urbiforge: http://www.urbiforge.org

MindTree September Events – Meet MindTree Teams at one of the events

India, Sept. 14,2010: MindTree’s teams are busy participating in several events across the world, below is a list of events lined up in September where you can meet our teams and explore opportunities –

Sept 10 – 14 : IBC 2010 – Amsterdam

MindTree to showcase its Hi-Definition Set Top Box

Sept 13 – 14 : 2010 Websphere Commerce Leadership Summit – Toronto, ONTARIO

MindTree is a key sponsor of the WebSphere Commerce Leadership Summit. MindTree offers industry-leading services, software and expertise for the WebSphere Commerce customer interaction platform.

Sept 14 – 16 : Gartner Outsourcing and Vendor Management Summits – Orlando, Florida

MindTree is a Silver Sponsor of this Event being organized at Orlando, Florida. These conferences are aimed at Senior Executives who have a responsibility for outsourcing and provides an in-depth exploration of the significant developments and trends shaping vendor and strategic sourcing management practices, as well as the sourcing marketplace.

Sept 15 – 16 : NASSCOM – Infrastructure Management Services Summit – Bangalore

Nasscom Infrastructure Management Summit 2010, to be held in Bangalore, would try to address a few questions on the emerging opportunities of Infrastructure Management.

Sept 16 : Leadership in Retail & Consumer products forum – New York

MindTree is a senior supporter sponsor of 2010 Leadership in Retail & Consumer products forum scheduled on 16th September 2010 at New York.

Sept  21 – 22 : SANS Network Security 2010 –  Las Vegas

At SANS Network Security 2010, you’ll get hands-on, immersion training from SANS world-class, award-winning instructors and learn what it takes to stop cyber crime for your organization.

Sept 29 – 30 : D&R IP-SoC Days – Bangalore

MindTree is sponsoring D&R IP Soc Days being organized in collaboration with India Semiconductor Association.

Sept 29 – Oct  1 : Software Testing Analysis & Review Conference – Bangalore

Discover STARWEST— the premier software testing conference that brings you the most up-to-date information, tools, and technologies available in the industry today. Join industry experts and peers in the test and QA community for a week jam-packed with learning sessions that will help you make a powerful impact in your job role and for your company.

Go To Source

ip.access declares increased R&D capability Secures dedicated resource centre in Pune, India

Cambridge, England and Pune, India: September 13, 2010: UK-based picocell and femtocell developer and manufacturer, ip.access (www.ipaccess.com), today confirmed it has secured a dedicated R&D centre in India in partnership with worldwide business services company, Quickstart Global.

Based at the Quickstart Global centre in Pune, the ip.access facility will initially number some 10-15 staff but is expected to grow to 40 dedicated R&D engineers by the end of this year.

Announcing the move, ip.access Chief Operating Officer, Philip Rimell said: “We see this new Pune centre as a great opportunity to extend our product development capability in order to best serve the needs of our customers and the market worldwide.

“This will be a focused development centre, leveraging the wealth of engineering talent that is available in India and complementing the work of our long-standing Indian partners, Aricent and Sasken.”

Securing a dedicated R&D resource in India is the second piece of good news for ip.access in the region. Earlier this month the company announced it has won a contract with leading Indian operator Bharti Airtel to supply its nanoGSM picocells for deployment across the country.

The picocells will be used to boost both in-building coverage and capacity within business premises and other busy indoor locations throughout India.

“India is a vibrant and burgeoning wireless marketplace – both in terms of usage and in terms of development,” added Mr Rimell. “We are delighted to be involved in this growth both as a supplier of services and as a creator of opportunity. By this time next year, I expect some 80 people will be located at the Quickstart Global R&D centre for ip.access in Pune.”

Neal Gandhi, CEO of Quickstart Global said: “Our In-House Anywhere model was set up to enable companies such as ip.access to create centres of excellence using local talent without the headaches involved in setting up their own operation overseas.

“We understand how important it is for ip.access to have an R&D team working under its direction and supporting its market requirements. We look forward to a long partnership and to establishing a support centre that will help ip.access not only achieve its goals but also provide valuable employment opportunities locally,” he added.

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About ip.access
Headquartered in Cambridge, UK, ip.access ltd (www.ipaccess.com)  is a leading manufacturer of cost-effective picocell and femtocell infrastructure solutions for GSM, GPRS, EDGE and 3G. These solutions bring IP and cellular technologies together to drive down costs and increase coverage and capacity of mobile networks.

ABI Research ranks ip.access as the world’s number 1 picocell vendor; its nanoGSM® and nano3G™ picocell solutions provide 2G and 3G coverage and capacity for offices, shops and (using satellite backhaul) passenger aircraft, ships and remote rural areas. nanoGSM is the world’s most deployed picocell, with live installations in more than 50 networks around the world and growing.

ip.access is also the company behind the multi-award winning Oyster 3G™ femtocell technology, which dramatically improves the user experience for 3G services at home. Oyster 3G is the core femtocell technology in AT&T’s 3G MicroCell.

ip.access counts Scottish Equity Partners, Rothschild Gestion, Intel Capital, Amadeus Capital Partners, ADC, Cisco, Qualcomm and Motorola Ventures among its shareholders.

About Quickstart Global
Quickstart Global provides companies with the simplest, most effective solution to implement global strategies through their innovative In House Anywhere™ and Subsidiary Anywhere™ services.

Quickstart Global was founded in 2006 by serial entrepreneurs Neal Gandhi and Kaushal Chokshi who believe in a ‘Born Global’ mindset: the world as one marketplace. They have over 650 personnel located in ten countries. Quickstart Global’s objective is to have personnel in all G20 countries in the near future, establishing an ‘Anywhere to Anywhere’ service whereby businesses from any country in the world can expand into their country of choice.

For more information visit www.quickstartglobal.com

Media Contact:
Kevin Taylor
Robertson Taylor PR
kevin.taylor[at]robertsontaylorpr[dot]com
m: +44 7850 858 291
skype: +44 203 239 5005

Northern Ireland’s Investment Ambassador, former BT Global Services CEO Hanif Lalani to visit India to promote inward investment in the region

MUMBAI, India, 13 September 2010: Investment Ambassador Hanif Lalani, former Chief Executive of British Telecom (BT) Global Services visits India to further strengthen relationships with existing and potential investors as well as support trade activities. Lalani, who has recently been appointed as the Investment Ambassador for Northern Ireland, is joined by Invest Northern Ireland CEO Alastair Hamilton, and will meet the leaders of Indian IT and ITeS industry in Bangalore, Delhi and Mumbai between 13 September to 17 September.

Hamilton said: “India in particular, continues to be a strong source of investment, with L&T Infotech recently confirming it is to establish a presence here alongsideother global names including Polaris and Firstsource. With Belfast revealed earlier this year as the second most popular location in the UK for international investment after London, it is critical that we build upon this success and bring similar high quality projects from India to Northern Ireland.

“Mr Lalani possesses a wealth of expertise in the IT, telecoms and business process outsourcing sectors. This will complement Invest Northern Ireland’s in-market activities which are focused on securing new inward investment and helping local companies exploit trade links in valuable markets, such as India.

“By providing strategic input to Invest NI’s sector sales and marketing strategy, and working with the organisation’s investment teams in London and India, Mr Lalani will assist in refining and further enhancing the competitiveness of the Northern Ireland proposition.”

Lalani added: “My time as Head of BT Northern Ireland was one of the highlights of my professional career. I experienced first hand the strong skills base, positive work ethic and knowledge infrastructure that continue to attract investment from around the world. In volunteering to support Invest NI’s trade and investment objectives, I hope I can help this region to secure new investment and growth opportunities. I am delighted to be able to leverage my network within the Indian market and am really looking forward to discussing the Northern Ireland proposition with key decision makers here.”

Notes to editors:
Mr Lalani joined BT in 1983 and over a 27 year period, he was engaged in a variety of finance and management roles in the group’s UK and international divisions.
In 1998 he was appointed Finance Director of BT Northern Ireland and a year later was appointed Chief Executive. He returned to London in September 2002 where he took up the post of Chief Financial Officer at BT Wholesale.
Mr Lalani was appointed Group Finance Director in February 2005 when he joined both the BT Board and the Operating Committee. From December 2008 to March 2010 he held the position of Chief Executive of BT Global Services.
In January 2003 Hanif Lalani was awarded the OBE for services to business in Northern Ireland.

About Invest Northern Ireland

Invest Northern Ireland is the business development agency for this region of the United Kingdom. It is responsible for securing new investment from overseas in the internationally traded services and niche manufacturing sectors. Focusing in
particular on the financial services and ICT sectors, Invest NI works in partnership with public and private sector organisations to establish Northern Ireland as a high performance, high skilled and high value location for international business. Invest NI also works with Northern Ireland companies to promote international trade, increase competitiveness, entrepreneurship and harness innovation, helping to facilitate the creation of more and better quality business start-ups. Invest NI is headquartered in Belfast and delivers its services through a network of local and international offices including one in Mumbai.

For more information please contact:
Arunava Khan
Confluence Public Relations
Mobile: +919820535436
E-mail: arunava@confluencepr.com

EDI and Cyber media join hands to promote entrepreneurship nationally

Madhya Pradesh, Bhopal, India, 12th Sept, 2010: To facilitate our youth to be an Innovative, intelligent and Resourceful first generation Entrepreneur .Keeping in line with this  EDI and cyber Media India Ltd, Delhi entered into a Memorandum of understanding to jointly undertake and launch an initiative titled “Entrepreneurship unleashed”. The initiative would Endeavour to successfully complete project of 3 years.

“Entrepreneurship Unleashed” is India’s first country wide 360 degree project to promote entrepreneurship and address entrepreneurs across the country as well as motivate the population at large to choose entrepreneurship as career. The project shall aim at addressing information needs of enterprising population as well as provide platform to MSMEs to interact with experts, network to improve their competitive position and connect with various central/state schemes such as credit Guarantee scheme, marketing assistance scheme, Technology Up gradation scheme, Business Incubators etc. The project shall reach out to various segments of entrepreneurs through mediums including Television, Radio, Internet, Ground events, Print, Knowledge centre.

Young men and women on the threshold of making a career choice shall be targeted. Also entrepreneurs belonging to agro, micro, small and medium enterprises and self employed categories would be focused upon so that grows.

The project is expected to inspire enterprising young men and women provide hand holding support to entrepreneurs, enroll entrepreneurs as role models and identify first generation successful entrepreneurs and role models.

About Cyber Media:

CyberMedia is the largest specialty media house in South Asia. It has leading media brands in the region including Dataquest, PCQuest, Voice&Data, BioSpectrum, Dare, Global Services, Living Digital, MIT’s Technology Review and Halsbury’s Law.

CyberMedia reaches out to a community of over 1.5 million people through publications, websites, events and TV programs. Its brands cover infotech, telecom, biotech, entrepreneurship, outsourcing, consumer electronics, and legal domains.

Its Media Services include IDC India, the leading ICT market research company in the region; and Content Matrix, USA which provides through its subsidiaries, custom publishing and content management services.

Initiatives in Entrepreneurship

CyberMedia with its 15 publications including DARE (India’ss first magazine targeted to Entrepreneurs) , internet and through television( SME CEO Knowledge Series on CNBC TV 18 and CNBC Awaaz)  is already playing an important role in development and propagation of entreperneurship in the country to take its entrepreneuriship promotion efforts to next level. CyberMedia now wishes to launch an ambitious  project with an objective to”Unleash entrepreneurship” across the country.

For your information,CyberMedia in collaboration with  ICICI Bank earlier  launched an innovative nation-wide program “SME CEO Knowledge Series” to equip SMEs with skills and knowledge relevant to their industry. The program aimed at empowering CEOs of a number of SMEs by providing a platform for knowledge sharing and collaborative learning.

The forum touched 15  industrial clusters (such as Agra for leather, Gurgaon, Pune and Nashik for auto components, Ahmedabad for chemicals, Noida, Hyderabad and Pune for IT/ ITeS etc), offering an opportunity for decision makers to interact with the experts in various fields such as human resources, taxation, marketing, finance and entrepreneurship.

For this event, Deloitte and IIM Calcutta were the  Knowledge Partners.CNBC TV 18 and CNBC Awaaz along with Hindustan Times, Outlook Business, DARE and regional print papers  were the media partners.

About EDI

The Entrepreneurship Development Institute of India (EDI), is an autonomous body and not-for-profit institution, set up in 1983, is sponsored by apex financial institutions, namely the IDBI Bank Ltd, IFCI Ltd. ICICI Ltd and State Bank of India (SBI).

The Institute is registered under the Societies Registration Act 1860 and the Public Trust Act 1950. The Government of Gujarat pledged twenty-three acres of land on which stands the majestic and sprawling EDI campus.

EDI is an acknowledged National Resource Institute engaged in Entrepreneurship Education, Research & Training and has a global presence.

Media Contacts :

Vijay Kumar

PR Solution

Mob : 09993066704

E mail : vijay@prsolution.co.in

Listerine Sets New Guinness Record for ‘Most People Using Mouthwash Simultaneously’ In A Pledge for ‘Complete Oral Care’

Mumbai, September 12, 2010 – Over 300 people came together to use Listerine mouthwash simultaneously urging Indians to include mouthwash in their daily oral care regime, setting a new Guinness World Record this evening at the Nirmal Lifestyle Mall in Mulund. This record was set at an awareness drive sponsored by Listerine in association with Indian Dental Association on the occasion of World Oral Health Day.

Over 300 participants took the pledge and made a commitment to take complete care of their oral health. The event had MTV anchor Cyrus Sahukar enthuse the crowd to sign/ take a pledge complete oral care. At 5 pm all the 300 participants used mouthwash for 30 seconds simultaneously to create this new world record.

“This is an exciting moment indeed,” said Tushar Murdeshwar, Head of Marketing, Johnson & Johnson Consumer Division, India. “We are committed to provide consumers with complete oral health with our essential oil based Listerine MW and we hope that this record will help increase awareness among consumers to include mouthwash as part of their regime,” he added.

Speaking at an awareness drive organized in Mumbai at the Nirmal Lifestyle Mall, Mulund, Mr. Ashok Dhoble, General Secretary, Indian Dental Association, said, “In India oral care is limited to just tooth brushing. Innovative oral care accessories such as mouthwashes, and dental floss are crictical to offer compelete oral care solution.”

To help men and women make the most of their time, leading dentist Dr C. D. Dwarakanath, Head Department of Periodontics at the Oxford Dental College & Hospital, Bangalore teamed up with the makers of LISTERINE® to develop simple Oral Care Tips. “Taking care of your health and oral well-being doesn’t have to take a lot of time.  It can easily be incorporated in your daily rituals with ingenuity, creativity and a small amount of time,” he says.

Here are a few other simple things you can do to get a healthier mouth:

1.     Replace your toothbrush every three months. Sooner if the bristles are frayed. A worn toothbrush won’t do as good job of cleaning your teeth. Keep a few extra toothbrushes, on hand so you can easily swap the old for the new.

2.     Visit your Dentist generally at least once or twice a year for professional cleanings and oral exams. The more you go, the healthier your mouth will be–and those visits will seem less daunting.

3.     Keep your bottle of Antiseptic mouthwash in a visible spot* in the bathroom so you don’t forget to rinse. Rinsing with an antimicrobial or antiseptic mouthwash twice a day helps reduce plaque formation between your teeth.  It improves the health of gums, in addition to providing germ killing effects, cavity prevention and odour- free breath.  That’s important when you consider that a mouthwash can reach areas of the oral cavity which are inaccessible to brushing. Thus brushing should be followed by the use of mouthwash.

4.     Limit in between snacks and foods that are high in sugar. If you do give in to your sweet tooth, eat sugary foods with meals. Your mouth produces more saliva during meals, which helps neutralize acid production and rinses food particles from your mouth. Foods rich in sugar and starch greatly contribute to the production of plaque acids that attack tooth enamel and eventually cause it to break down, forming a cavity.

Eat a well balanced diet and drink plenty of water.

5.     Maintain a healthy oral care routine. Make it a goal this week to brush and rinse twice in one day, and floss once. We’ll bet that extra 30 seconds of swishing will make your mouth so clean and healthy you’ll love the feeling. So you’ll do it again the next day.

About Listerine

LISTERINE® Antiseptic is the number one dentist-recommended brand of over-the-counter antimicrobial mouthrinse and the only nationally branded over-the-counter antimicrobial mouth rinse that has earned the Indian Dental Association Seal of Acceptance. LISTERINE® Antiseptic contains a fixed combination of four essential oils and is clinically proven to kill germs that cause plaque, gingivitis and bad breath. To learn more about LISTERINE® Antiseptic and to further explore the mouth-body connection, visit www.listerine.in.

About IDA

Established in 1946, Indian Dental Organisation (IDA) is a premier professional organization of practicing dental professionals in the country numbering over 50000. Through its 29 State Branches and over 250 local branches, it serves as a common platform for interaction and exchange of information for promoting dentistry. IDA is dedicated to promoting dental education and research for ensuring optimal oral health and improved general health in the country.
About World Oral Health Day

World Oral Health Day originated with the hopes of increasing dental health awareness worldwide. It is celebrated on September 12. The date of September 12 was chosen as the day to celebrate in honor of the FDI World Dental Federation’s founder, Dr. Charles Gordon, who was born on September 12, 1854 and to celebrate the groundbreaking of the World Health Organization’s International Conference on Primary Health Care which took place on September 12, 1978. World Oral Health Day was first celebrated on September 12, 2008.

About Guinness Records

The Guinness Book of Records was conceptualized by Sir Hugh Beaver in August 1954 to serve as a single source of reference for all forms of world records.  Guinness World Records is a collection of world records, both human achievements and the extremes of the natural world.

For further information, please contact:

The PRactice

Abhijit Kaur

Email: abhijit@the-practice.net

Phone: +91 9350689996

BOSM : ALL INDIA SPORTS FESTIVAL AT BITS PILANI ON 15-19 SEPTEMBER 2010

India, September 10, 2010: BOSM (BITS Open Sports Meet), the annual sports meet will be held at BITS Pilani on 15-19 September 2010. BOSM in its 25th edition this year, will host a wide range of games and sports events including Athletics, Badminton, Basketball, Bodybuilding, Cricket, Football, Hockey, Swimming, Powerlifting, Tennis, Carrom, Chess, Squash etc.  In addition, there is going to be a Cyber Game Festival, by name, Ignition,  wherein gaming is done on computers.

Following the main event,  the organizers will hold a one day sports event for village schools of Pilani in order to give a boost to sports in the village schools.

Five days sports festival will be participated by over 1400 sportspersons  and athletes from 60 different colleges of the country.  Besides, a college from Sri Lanka also will participate this year.

BOSM which began as an annual sports event in 1986, is in its 25th year this year. Organizers are making efforts to get some of the best sportsmen of the first BOSM to this year’s  event as guests.

There has been overwhelming response to this year’s BOSM, according to the event organizers. “Over the years, BOSM has established its name as one of the biggest and most esteemed college festivals of India with participation from all over the country. With  over 1400 sportspersons from 60 colleges  participating in a variety of  events, I am sure, this year’s BOSM is going to be of great interest to both sports lovers and media persons” said the Sports Secretary, Mr Vishal Agrawal.

This year’s BOSM will be sponsored by various business houses. While Nokia will be the Platinum Sponsor, other major sponsors are : Steel Authority of India, State Bank of Bikaner and Jaipur and  ICICI Bank.  Food  Sponsors are  Domino and Café Coffee Day and garment sponsors are :  Adidas and Reebok.

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