Wellness India Expo will be held from 23-25th March, 2012 in Kanteerva Stadium, Bangalore.

The 3 Mile run will be held on 25th March, 2012. And after that the 3 mile run will be held every month with local corporators and celebrities participating in it.

CONTENTS

About wellness
Current scenario
The industry
The potential
Project background
About Wellness India Expo
About Wellness Run
At a glance
Contact

ABOUT WELLNESS

Given the diverse definition of Wellness it can be daunting to define it in just one context. Most of the ancient wellness concepts have largely focused on the basic needs of an individual within the need hierarchy, namely health, nutrition and lifestyles. In contemporary times, the popular belief is achieving a perfect balance of mind, body and soul, while another school of thought believes that we are not sum of parts but an integrated whole. Either ways, all philosophies of wellness revolve around the harmony between mental, physical and spiritual aspects towards a life filled with health, happiness and fulfilment.

CURRENT SCENARIO

Though Wellness as a concept has been in vogue since ancient times, traditional medicinal and health practices like ayurveda and yoga have embraced the contemporary world to propound the concept of mental and bodily wellness amongst the general populace. With the progress of time, wellness as a concept has taken up a multi-dimensional definition, encompassing the individual’s desire for social acceptance, exclusivity and collective welfare. Chiefly influenced by changes in society and in the lifestyle of individuals, this change has also been accelerated by extraneous factors like globalization and a greater awareness of the need for wellness among individuals.
THE INDUSTRY

The rise in awareness of the wellness concept in India has been largely driven by rising affluence levels. Shifts in the income and consumption patterns of individuals and households have created a large base of retail consumer class backed by significant discretionary spending and awareness of the beneficial effects of wellness. Wellness offerings have also seen increased demand from corporate clients. Wellness players have responded to change by shifting their focus from traditional offerings like curative healthcare and value oriented mass products to new generational offerings like preventive healthcare, luxury products and personalized services.
THE POTENTIAL

Prevalence of these demand drivers in the Indian economy has prompted many organized players to enter the wellness space and introduce multiple products and services. Established players are looking beyond their core propositions and integrating new wellness based services in their operations. Traditional product based companies have forayed into the wellness services space, while old industry conglomerates are now looking at wellness investments with great interest. International companies have trained their sights on capitalizing this opportunity. Players in Allied industries like Hospitals, Hotels, Real Estate and Insurance, which enable/enhance wellness, have begun to integrate wellness offerings into their propositions and create a holistic service offering.

PROJECT BACKGROUND

The billion-dollar Indian wellness industry is at crossroads – on one end, the home grown giants are battling the influx of world players over showroom-space & mind-space. On the other, technological break-through and new discoveries are perplexing the consumer with excessive information. This calls for a platform to represent the industry’s current & future trends, offer one-to-one interaction, provide information, and address issues and gear up for a gigantic supply with an equally colossal demand. Wellness India Expo comes in at the right time and place to help all the stake holders achieve a massive untapped potential.

A first of its kind expo, the biggest and grandest celebration of ‘well-being’ will touch all aspects of wellness be it yoga or aerobics, allopathy or naturopathy, dietetics or cosmetology. The event aims to promote well-being and educate everyone towards a good and healthy life. In simple terms, the event offers enough insights to ensure every individual’s need for wellness will be satiated. The event has the potential to become the biggest wellness expo in the country with unlimited opportunities for everyone associated with this project.

AT A GLANCE

Project Title Wellness India Expo 2012

Edition 1st Edition

Acronym WIE2012

Subject Wellness Exposition Featuring – Health, Fitness, Nutrition, Beauty & Lifestyle

Tagline Everything Wellness

Frequency Annual

Projections Exhibitors: 150– 250Companies

Visitors • Public : 50000

• Trade : 10000

• Media : 500

PRESS ASSISTANCE CONTACT

Vibha Hegde

The Secretariat – Wellness India Expo

M> +91 98450 69102

E> [email protected]

W> www.wellnessindiaexpo.com

T> +91 80 2234 2612 | +91 80 2234 2613

F> +91 80 4113 1304

O> 120, G – Floor, Hoodi Apts, Cunningham Road, Bangalore 560 051

Key Profiles

UPASANA KAMINENI

Upasana Kamineni, is currently the Vice President of Apollo Chairty & Editor of B Positive, Lifetime WellnessRx International Limited, Apollo Group of Hospitals. Upasna Kamineni has also carved a niche for herself in the healthcare division. And significantly Upasana Kamineni is heading the charity initiatives of Apollo Hospitals Group. She has several initiatives to her credit including health, wellness, blue cross activities and child care, few of which include, awareness-building campaign on cervical cancer. Saving A Child’s Heart Initiative (SACHi), Society to Aid the Hearing Impaired (SAHI), etc. She is also the Editor of a national healthy lifestyle magazine which accentuates health, wellness, nutrition and fitness. She is also the Executive Editor of a quarterly magazine Apollo Life, which brings out the insightful thoughts on medical studies and condition.

REETH ABRAHAM

Reeth Abraham is an athlete and former national champion in long jump and heptathlon. She won the Arjuna Award in 1997. During the course of her long athletic career spanning over 15 years, Reeth represented Karnataka State and India on a number of occasions, setting records along the way. Her best achievement was as a mother when she won a national championship within 10 months of giving birth. She is also the first Indian mother to break a national record and the South Asian Games record. She also holds to her credit being the first Asian woman to win an Asian medal in an Individual event as a mother. At national level championships, Reeth in all won 16 Gold and 11 Silver medals. She holds to her credit of being a national champion in three events namely heptathlon, 100 meters hurdles and long jump and achieving national record in long jump and heptathlon. At International level, she brought accolades to India by winning a number of international medals. She participated in two Asian Games, three Asian Track & Field Championships and two South Asian Games. In all, she won 3 Gold and 1 Silver at the South Asian Games and also held the games record in long jump. Her other key awards include – in 1983, Rajyotsava Award (Highest State Award), in 1990, Dasara Award (State Award), in 1999 Indian Banks Association Award for outstanding Achievements, Rotary Award for contribution to Athletics and Lions Award for contribution to Athletics. June 9,2011 – Reeth won a silver medal at the World Masters Athletics in Sacramento,USA

DR. SEEMA SAADHIKA

Dr. Seema has served in the medical field for over 9 years in some of the most prestigious hospitals in India and abroad including the reputed Bisha Hospital and the world-class King Abdullah Hospital in Saudi Arabia. It was in King Abdullah Hospital that Dr. Seema found her calling in AntiAging therapy whilst using sophisticated laser therapies. This led her to Australia where she undertook further studies at the Australian Institute for Laser Technology. Having topped the university results, she was noticed by her mentor Ms. Tina Czech – a global authority on Laser therapy, who motivated her to study and specialize in Anti-aging medicine.

Subsequently, Dr. Seema continued her study and application of Anti-aging medicine at Victus Life in Bali, Indonesia. She is considered a specialist in Laser & Anti-Aging therapies, Bioidentical Hormone Replacement, Therapeutic Lifestyle, Dermal & Scar Repair, Musculoskeletal Disorder Treatment and Regenerative Therapy.

Dr. Seema is a proactive member of American Academy of Anti-Aging Medicine (A4M), Australian Medical Laser Association (AMLA), Care 100 Research Group and International Fitness Professionals Association (IFPA).

ELVIS JOSEPH

Elvis Joseph, a graduate from St Joseph College, Bangalore is a former university and state athlete. He is best known for his not-for-profit sports initiatives like the Bangalore School Games, HIV Run, Children’s Olympics (India Chapter). As the Founder Director of Bangalore Schools Sports Foundation a sports management firm he is full time into developing sports and healthy lifestyle initiatives from the grass root level and promoting sports for children & youth in order to reach international standards. He is an ardent believer in impacting lives through sports, and his vision to conceptualize value based sports programs for youth and to inculcate professionalism in School sports has been his sole passion.

He believes that “As responsible athlete’s individuals and citizens, we should be concerned towards positive development of creating a sporting culture. Promotion of sports and a healthy lifestyle which is the need of the hour, and it is by grooming and moulding young minds, this aim can be achieved”. With his ambition to represent the UNESCO as the sports ambassador He is concurrently pursuing his Masters degree in Sports Business Management & Theology, He hopes that with various high impact developmental and social sports projects that he has initiated & implemented his dream project to reach active sports to 300 million children and youth in the country will be a reality in the near future.

SHAJI SUDESAN

Is a multifaceted individual with a passion for wellness, currently an advisor for the upcoming India’s largest wellness centre at Hyderabad. He is active in the Corporate Health Business where his core specialties is into Health & Wellness Programs and Sports Management. Inspired by the WHO project on employee wellness, he is currently working on non-profit programme for corporate wellness.

SURAJ SINGH

A specialist in business design & information, Suraj brings wellness india his 12 years of proven track record in market research, integrated marketing communications and brand building. He has successfully managed some of fortune 500s and Indian majors during his successful stints with some of India’s top corporations. He has a sound working knowledge in such industries as automotive, bio-technology, healthcare, construction, entertainment, and information technology.

An MBA in marketing with PG Diploma in international marketing from a premier Indian university, Suraj has a multiple certifications in marketing communications, and computer applications besides having teaching experience in one of India’s top business schools. A passion for perfection, creative approach and adherence to world class standards makes him a key member of team wellness.