London, UK & India (Hyderabad), September 07… Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced YuppTV, a world leading portal for Indian TV that has become a household entertainment requirement for the NRI community, as the latest partner for its Smart TV App store, Samsung Apps. Yupp TV has its business activities in USA and India (Hyderabad). The YuppTV App on Samsumg Smart TV offers Indians who live anywhere in the world – live TV and on-demand video programmes from their home state.

The new YuppTV App will give Smart TV users access to more than 60 live and on-demand Indian TV programmes instantly displayed on their TV, the biggest and brightest screen in the home, as well as on connected devices – thanks to Samsung’s Smart Hub. YuppTV enjoys one of the industry’s highest content usage per subscribers rates with channels that cover seven of the most popular Indian languages and deliver superior quality streaming video. With news, entertainment, devotion and sports from Indian TV channels the YuppTV App will keep Smart TV viewers up to date with their favourite Bollywood entertainment, news and cricket updates.

Guy Kinnell, Marketing Director for TV, Samsung UK comments: “Our partnership with YuppTV ensures we are appealing to a wider audience of consumers who want to make the most of the Smart TV whether that be on their TV or shared with other connected connect devices such as Samsung smartphones and Galaxy Tab. From live news, entertainment, movies and sport channels, Samsung’s Smart TV will really bring to life Indian TV programmes through great picture quality and an easy to use Smart Hub. And with Smart View on your Galaxy S2 smartphone users will never miss premium entertainment, news and sports.

“Samsung’s Smart TV and App store approach is an innovative model that’s been well-received by our audience,” said Uday Reddy, CEO of Global Takeoff, the producer of YuppTV. “More and more people want to purchase TV content like they purchase mobile content – where they have the flexibility to choose apps and pay accordingly. Combining innovative over-the-top (OTT) streaming video technology platform with web-connected TVs, such as Samsung Smart TV, is creating new markets for live, web-TV entertainment.”

YuppTV joins a whole host of Apps available to download on Samsung Smart TVs, including BBC iPlayer, LOVEFiLM, YouTube and many more. ‘Samsung Apps’ is the first and biggest App store available for TVs, with over five million Apps already downloaded worldwide, proof that consumers are rapidly embracing the Smart TV format. Samsung also recently announced it has sold over two million units globally.

Samsung Smart TVs have a Smart Hub that opens up content from specially designed Apps, the internet and other access points directly from the TV. The Smart TV also acts as the entertainment hub for the home as it connects wirelessly to other devices such as smartphones, laptops or tablets so users can show photos or stream music on the big screen.

Notes to Editor
1. Which? Award for Best Audio Visual Brand 2011. Most number of awards in the UK in 2010 for TV products in What Hi-Fi? Sound & Vision, Stuff, Home Cinema Choice and T3. Awards relates to the number of Samsung TV’s that have received 5 stars or have been group test winners in 2010.
About Samsung Consumer Electronics UK
· The Samsung Consumer Electronics division manufactures and markets products in the home entertainment and home appliances sectors.
· Samsung C.E. hit the No1 spot in total C.E. for the very first time at a high of 15% on 12 month rolling data, according to independent GFK data. Samsung also celebrated a new record high share in June of 19.5%.
· Samsung took the FPTV number one spot in December, 2006 with an 18% market share. Samsung has since grown its share to a dominant 27.7% (June, 2008), over 10% higher than the nearest competitor and remain no.1 to this day.
· This success has been largely due to the continued success of LCD TV where Samsung held a 28% share of the market in June of this year.
· Samsung Consumer Electronics also holds a market-dominating 50% share in American SBS refrigeration.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Issued by Ms. Kavitha, Yupp TV/Global Takeoff India Pvt. Ltd., Hyderabad, India.
Tel: 0091–40–30585547, 0091–40–64596458 / 09676542763