Van Heusen delivers on its ECO commitment

Bangalore, India, August 18, 2010–In its endeavor to initiate a change, to make Fashion more Eco friendly, Van Heusen had introduced an ECO Range in April this year – a 100% organic line of shirts made of 100% organic cotton, untreated cotton seeds and natural dyes.

As part of this initiative, Van Heusen had committed to give 1% of its sales of the Eco line to “Trees for Free” an organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased meant more trees planted.

The sole aim of ‘Trees For Free’ organization is to plant and nurture trees in public spaces for the benefit of all. Till date, they have planted over 21,000 saplings in the city of Bangalore.

Living up to the commitment, Mr. Shital Mehta, COO, Van Heusen today presented a cheque of Rs 4.5 lakh, a part of the revenues from the sale of Eco line, to Ms. Janet Yegneswaran, President of ‘Trees for Free’ at the company’s head office in Bangalore.

Commenting on this initiative Mr. Shital Mehta, COO, Van Heusen said “The consumer adoption of our ECO line has been unprecedented. More than the sales, what is heartening is the consumer response, which is a reflection of a growing commitment to environment-friendly initiatives. We are delighted with the direction the ECO line is taking and are committed to increasing the range in the coming seasons. ”

Speaking on the support lent by Van Heusen to “Tress for Free”, Ms Janet Yegneswaran, said “We thank Van Heusen which has come forward to support us in our endeavor to increase the green cover on this planet and to make our environment a better, healthy place to live in. We hope that every individual does his or her bit to make this a success, and we’re here to support them in any way we can”.

About Van Heusen
Van Heusen is the world’s No.1 dress shirt brand. It’s no different in India, except that it is also the country’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomizes ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes – and has been ahead of the curve when it has come to forecasting emerging trends and making it accessible to the Indian consumer.

VAN HEUSEN DEALER PANEL EXCLUSIVE STORES ALL INDIA

EXCLUSIVE STORES: AHMEDABAD: CG Road: 40023471 • Iscon Mall: 40026335 AMRITSAR: The Celebration Mall: 5031791 BANGALORE: Brigade Road: 25585994 • Garuda Mall: 41531022 • Forum: 22067606 • Jayanagar 4^th Block: 41749411 • Indiranagar 100 Ft. Road: 42115478 • Commercial Street : 25594677 • Kamanahalli: 25457157 BARODA: Siddharth Complex 2656643940 BHATINDA: 45010057 BHOPAL: Mansarovar Complex: 4252351 BHUVANESHWAR: Janpath: 2533215 BIKANER: Rani Bazar: 2203060 CALICUT: Focus Mall: 4021404 CHANDIGARH: SCO 34, Sector 17-E: 2728511 CHENNAI: Express Avenue Mall: 28464153 • R K Salai: 28473747 • • Nungambakkam: 42137977 • ETA Mall: 28477771 • Ampa Mall: 43300394 • M G Road: 2365599 Kasiarcade: 28152555 COIMBATORE: Cross Cut Road: 4378309 • D B Road: 4369181 DEHRADUN: Rajpur Road : 6454544 FARIDABAD: Mathura Road: Sector 35-Crown Interiors: 4085322 • Ansal Crown Plaza: 4012799 GHAZIABAD: Shipra Mall: 4158748 GURGAON: Ambience Island 46653853/4/5 • DLF City Center: 4067912 • MGF Metropolitan Mall: 4046212 GUWAHATI: Cube Mall: 2455810 HYDERABAD: Banjara Hills: 42301308 • GVK One Mall: 44767833 • Somajiguda: 66820733 • Habsiguda Main Road: 40205676 JAIPUR Triton Mall: 5156726/ 5156739 • Raja Park: 4011902 • MGF Mall: 4027864 • Vaishali Nagar: 2356108 JALANDHAR: Collage Mall: 3190099 JODHPUR: Sardarpura: 2651077 KOLKATA: City Centre-II Rajarhat: 64587321 • South City Mall: 40072201 • New Market: 40030612 KOTA: City Mall 2700382 LUCKNOW: Halwasiya Market, Hazartganj: 4073150 • Fun Republic Mall: 4080596 MANGALORE: Yenepoya Chambers: 4266749 MEERUT: Abu Lane: 64587325 MUMBAI: Goregaon: Oberoi Mall: 28422385 • Vashi: Inorbit Mall: 27810938 • Malad: Inorbit Mall: 67410888 • Andheri: Infinity Mall: 26396747 • Borivali S.V. Road: 28660611 • Ghatkopar: R City Mall: 67255575 • Mulund: Nirmal Lifestyle: 25610061 • Thane: Korum Mall: 65222261/66096461 • Dombivili: Kasturi Plaza: 319099 MYSORE Devraj Urs Road: 4262771 NANDED: Treasure Mall: 40999111 NEW DELHI: Connaught Place: C15: 41513980 • Raja Garden: Westgate Mall: 45508033 • Saket Select Citywalk: 42658321/22 • DLF Courtyard: 40634730 • South Ex-II: E-12: 41647925 • Vasant Kunj: The Promenade DLF: 46098284• Kamala Nagar: 23843873 • V3S Mall: 43082866 • Janakpuri Dist. Centre: 25572222 • Dwarka Sector-1: 45685430 • Ajmal Khan Road: 28753199 • D.C. Plaza: 45685430 NOIDA: The Great India Place: 2456980/4272265 • Sector-18: 4261108 PATNA: Dumraon Palace: 65267898 PUNE: JM Road: 25511014 • M G Road: 26053280 • SGS Magnum Mall, Camp: 26332270 SECUNDERABAD: Parklane: 27812423 SOLAPUR: CITI CORNER: 40999111 SRI GANGANAGAR: Ravindra Path: 2470551 SURAT: Dharam Palace: 2255881• Iscon Mall: 6565771 THRISSUR: Trade Center: 6538299 TRICHY: Sastri Road: 4220709 VIZAG: Daba Gardens: 6633381

For further information contact:
For Van Heusen
Janet Arole
Media Relations
Madura Garments
Email: janet.arole@adityabirla.com

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