A-DATA Technology Co., Ltd., the worldwide leader in DRAM memory and Flash application products today announced appointment of Rashi Peripherals as its National Distributor for its range of memory products

Mumbai, Maharashtra, March 8, 2010 / IndiaPRLine / — A-DATA Technology Co., Ltd., the worldwide leader in DRAM memory and Flash application products today announced appointment of Rashi Peripherals as its National Distributor for its range of memory products.

Founded in May 2001, A-DATA is the provider of memory modules with a second largest share in DRAM modules. Built on its technical expertise, state of the art manufacturing facilities and premium customer services, A-DATA has become amongst the top global brands in the memory product range providing total DRAM solutions suitable for all types of systems and platforms.

Commenting on the tie up, Ms. Shalley Chen, Executive Vice President at A-DATA Technology, said, “We recognize the leadership of Rashi Peripherals in the distribution arena pan India. This is the right time for us to enter the Indian market which is poised to grow. Rashi’s presence all across the country will ensure that our products are easily accessible to partners and customers alike. Together with Rashi we will aim to build a brand name for ourselves in the Indian memory market” Rashi will distribute and market Memory products focusing on brand building and market penetration.

Speaking about this new partnership, Mr. Kapal Pansari, Director – Marketing, Rashi Peripherals Pvt. Ltd. said, “We are very excited to have A-DATA in our portfolio as this almost completes our component line of business. A-DATA products are high on quality and Rashi has always taken care to add only quality products to its distribution kitty. Our widespread distribution channel will help us make A-DATA brand a name to reckon with in the Indian market and the products will be easily available for Indian consumers.”

Rashi will be initially distributing Supreme Series with major chipset in DDR2 & DDR3 version for both Desktop & laptops which will be available in 1GB/2GB/4GB modules.

Editor Notes

About A-DATA

A-DATA Technology, the world’s 2nd largest vendor of DRAM Modules (iSuppli, May 2009), 4th largest of USB Flash Drives (Gartner, May 2009), and the Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, Memory Cards, Solid State Drives and Portable Hard Drives. Committed to constant innovation, A-DATA delivers first-rate quality and industry-leading product performance to worldwide customers. Widely known for its distinctive design, A-DATA products are internationally recognized by Germany’s iF Design Award, Reddot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award.

For more information, please visit our website at www.adata-group.com

About Rashi Peripherals Pvt. Ltd

Rashi is one of the leading distribution Companies in India with distribution of world famous brands like ADATA, AMD, ALTEC LANSING, APC, ASUS, COMPEX, HP, PROCURVE, LEADTEK, LOGITECH, NETGEAR, NEXANS, PIXELVIEW, PLANTRONICS, SANDISK, SONY, TARGUS and XFX. Rashi has its own ISO 9001:2001 accredited RP Tech Branded Systems. Its products comprise mostly high end, quality and premium range. Rashi has grown consistently over the period of years and its turnover was Rs. 709 crores for the financial year 2008-09. Today Rashi has 54 Branches all across the country and more than 9000 reseller base who are working together with the company for distribution of its brands.