Product of the Year (India) celebrates Innovation with 38 categories in its second year – Puts power in the hands of the Indian consumers
Mumbai, February 27th 2010: The consumer has always been the king of the market and now he shows his might yet again. Product of the Year (India) is all set to announce winners for the year 2010 – voted through the largest ever face to face consumer survey throughout the country by independent research agency A C Nielsen. The Awards Ceremony will be held on Saturday, 6th March, 2010 at The Lawns, Taj Lands End, Bandra Bandstand, Bandra, Mumbai.
Product of the Year is the global consumer recognition standard that celebrates champions and rewards the best innovations in Retail products done through an independent consumer survey across the country. Product of the Year has been functional in 28 countries for over 23 years. Some of the most eminent brands that have been participating over the years across various countries are Energizer, Duracell, Unilever, Procter & Gamble, Nestle, L’Oreal, Reckitt Benckiser, Johnson & Johnson, Danone, Heinz, Kingsmill Bread, etc for innovations from product to packaging and anything that results in a key consumer benefit.
Product of the Year India Pvt Ltd entered the Indian market with the POY 2009 awards that celebrated innovative products in 26 distinct categories through a massive survey involving 40,000 Indian consumers across 36 centers. This year, they have extended the scope to accommodate products from 38 categories which include FMCG, durables, mobiles, electronics, household and kitchen appliances, stationery, clothing, accessories etc.
The Award:
Each entry undergoes a tough screening through the eminent POY Jury members and only then is passed on to the next level of nationwide consumer survey by A. C. Nielsen. The winner is the product which has managed to score the maximum consumer votes and thus gets the title “Product of the year 2010” for that category. The winner is entitled to use the logo and the title for one year in all their advertising and marketing communication.
The Event:
The award ceremony will be held on Saturday, 6th March 2010 at the Lawns, Taj Lands End, Bandra, Mumbai from 6:00 pm onwards. The event will attract over 450 distinguished personalities from the Indian corporate and media houses and other leaders and eminent personalities from various fields. These include Brand Teams, Category Heads, Marketing heads, CEOs, Advertising heads, Innovation teams and many more.
For details on Product of the Year (India) Pvt. Ltd. Please log on to www.productoftheyear.in
For more details on the awards night, please contact Kreaté PR executives on:
Ms. Rohini Rajput: 9987571908
Ms. Hemani Vadgama: 9769254462
Ms. Sarita Patil: 9870296686
Ms. Urmi Wadhawan: 9892180534