Duravit strengthening, its marketing activities in Nepal
A tradition-rich company with headquarters in Hornberg, Germany, Duravit AG has had a decisive influence on the development of the sanitaryware branch. Much has changed since the company’s foundation in 1817. The initial production of earthenware crockery gave way to the manufacturer of sanitary ceramics. In the meantime, Duravit has become a pioneer when it comes to design and innovation in the bathroom segment.
The Nepal sanitary ware market has never had it better with outstanding, award-winning design. With its oeuvre of signature designs, the Duravit brand has endeared itself to the design connoisseurs and the who’s who of the industry. The end-consumer is fast catching up, too. Understandably, within a short span of time, the Duravit brand in Nepal has propelled itself to the position of one of the most loved designer brands in the market
In spite of Duravit’s journey in Indian sanitaryware market, now the award winning designer brand plans to widen its marketing network in Nepal. Recently an ‘Architects Meet’ was organized by its premium business partner at Nepal M/s. C Plus Pvt. Ltd. at the Annapurna Hotel on the 9th October 2009. Some of the top architects of the country were attended the launch of Duravit, a leading suppliers of bathroom ceramics and wellness ideas.
Mr. Asutosh Shah, the Managing Director of Duravit India operation, heading the meet, presented Duravit to the architects. The program was organized with the intent of promoting Duravit brand among the architects in Nepal. This meet also helped Duravit to create a strong platform in between the architects and interior designers within the country. During the event, Mr. Shah, MD of Indian operation had a face-to-face level of interaction with the architects, which helped architects a better understanding of Duravit and its award winning designer segments. Since the past 200 years, the company is continuously searching for groundbreaking designs and now, Duravit with its innovative concept is making bathrooms to become a living-room space that offers a refuge from the complex world that we live in today.
The Complete bathroom
With ceramic sanitaryware, bathroom furniture and the recently established Bathtubs + Wellbeing product segment, Duravit offers complete bathroom solutions. Due to great national and international success Duravit will promote the concept of the complete bathroom more than ever: Customers appreciate being able to choose an entire bathroom from a single brand.
Products from A – Z.
As a full-line manufacturer, Duravit focuses on the diversity of its range like almost no other sanitaryware manufacturer. From the low-priced Euroline, via the mid-priced Profiline, to the higher-priced Studioline, from no-fuss forms to design bathrooms by Philippe Starck, Michael Graves, Massimo Iosa Ghini, Sieger Design or Norman Foster – Duravit caters to every budget and lifestyle and offers bathroom design “from jeans to dinner jacket”.
Looking to the future with innovations.
Duravit sets itself the goal to regularly launch innovations and new products on the market. These include for example the easy-clean ‘Wondergliss’ protective surface, the no-water urinal ‘McDry’, ‘Change’, the first mirror range worldwide with adjustable lighting that can be changed freely and with the twist of a knob from “cold” to “warm”, or the ‘Sundeck’ bathtub for indoors and outdoors, covered by a padded, fold-out ‘relaxation deck’ for lying in complete comfort, transforming the installation into a versatile ensemble with numerous uses
