Imagine’s Rahul Dulhaniya Le Jayega now on BIGFlix Video-on-Demand
Webisodes, special scenes, news, photos and more of the most awaited Swayamvar Series 2 on www.rdlj.bigflix.com
Mumbai, Maharashtra, February 9, 2010 / IndiaPRLine / — Imagine’s most anticipated and awaited Swayamvar Season 2- Rahul Dulhaniya le Jayega kick started in a grand manner on the lavish sets of Fatehgarh Palace. While the 15 selected aspiring brides-to-be are all set to woo groom Rahul Mahajan, he too is looking forward to find his perfect life partner on the second season of Swayamvar and begin a new phase in his life. This most anticipated show will be showcased on “BIGFlix Video-on-Demand Special” on the website (the broadband division of BIGFlix.com and India’s largest video-on-demand platform for Indian content) starting on the day being aired on television nationwide.
BIGFlix Video-on-Demand website will showcase all the episodes of the serial telecasted on television everyday. The episodes will be uploaded on the website regularly for the audience to watch them and be in sync with the happenings of the serial on a day-to-day basis. There is yet lot more for the serial on the Video-on-Demand website for the audiences. BIGFlix.com has a special microsite created for the serial http://www.rdlj.bigflix.com (RDLJ- Rahul Dulhaniya Le Jayega) which will have additional interesting masala content related to the serial, which the masses would love to be abreast with. The microsite has features namely episode videos and news, interviews, specials, profiles and pictures of the participating brides-to-be will be sourced from BIGOYE.com (the Bollywood centric entertainment portal from Reliance BIG Entertainment).
Speaking on the occasion of the launch of the microsite, Mr. Murtuza Kagalwala, Business Head, Video-on-Demand, BIGFlix.com, said, “The Reality show segment has shown significant leap in terms of traffic to our website amongst the other content since times. Moreover with the advent of unique reality show like Rakhi ka Swayamvar and Pati Patni aur Woh, the popularity of such shows have witnessed a further upward trend from Indian audiences across the globe. And now with Rahul Dulhaniya Le Jayega- the successor to the first season of Swayamvar series coupled with Rahul as a spontaneous personality on Indian television, we are confident that the show will undoubtedly keep the Indian audiences across the globe constantly amused and engaged right through the season. Hence, to keep up the pace of excitement right from day one, we have the episodes available on our website on the very day of the serial being aired on television nationwide with captivating content related to the show and its participants, updated on a regular basis.”
Delighted about the global launch of Swayamvar Season 2- Rahul Dulhaniya Le Jayega, Mr. Nikhil Madhok, VP, Marketing and Communications, Imagine, said, “After the super success of Rakhi ka Swayamvar across both the television and the internet platform, we are extremely excited about Swayamvar Season 2- ‘Rahul Dulhaniya Le Jayega’. The response to season one encouraged us to bring Swayamvar Season 2 on BIGFlix.com Video-on-Demand on the very first day of the show being aired nationwide on television. This will allow viewers from across the globe to watch the show anytime they want.”
BIGFlix.com Video-on-Demand has access to all serials from NDTV Imagine, citing the leading ones are, the largest Indian epic serial Ramayana, the first- of its kind groom hunting reality show Rakhi ka Swayamvar, Pati Patni aur Woh, Farhan Akhtar’s Oye It’s Friday and many other popular serials. The website also has access to serials from other leading television channels like Zoom TV, NDTV Good Times, Star TV, Raj TV, Makkal TV and 9X.
Editor Notes
About Imagine :
Spearheaded by Sameer Nair, NDTV Imagine has made strategic forays into key businesses in the media and entertainment space since it first launched on January 21, 2008. Successfully operating in the fiercely competitive Hindi GE space in India, Imagine has carved out a niche for itself with its unique, mould-breaking reality programming and soul stirring dramas. The channel has delivered on its promise to entertain and delight audiences with a whole new world of Hindi entertainment, offering a wide variety of programming across genres. The company’s other subsidiaries, include a movie production company NDTV Imagine Pictures Ltd.; Alliance Lumiere Limited, a joint venture operating a multi-language world cinema channel and Imagine Showbiz Limited, a joint venture operating a Bollywood Entertainment and Music channel.
About BIGFlix Video-on-Demand
BIGFlix Video-on-Demand is the broadband division of BIGFlix.com (a part of Reliance BIG Entertainment). BIGFlix Video-on-Demand has over 2000 and a growing bank of movie titles on its free-streaming and paid-download platform that includes latest and classic Bollywood movies, World movies and movies in 13 other Indian languages. Moreover, a plethora of Indian television content is available through BIGFlix.com’s enhanced video streaming service. BIGFlix.com Video-on-Demand has made Indian cinema, television and music accessible to the 25 million strong Indian Diaspora spread across the world. The BIGFlix.com Video-on-Demand website registers 16 million page views, 10 million streams and 3 million unique visitors every month.
