Percept Talent Management, a pioneer in the field of Indian Talent Management, and a division of Percept Limited, has embarked upon an exciting new venture since being hired by Mamba International to provide marketing services for Indian tennis star – Somdev Devvarman.

Mamba International, a Charlottesville, Virginia (USA) based sports representation agency dedicated to meeting the professional and personal needs of its high profile clientele through an extraordinary level of personal service, represents Mr. Devvarman internationally in all aspects of his professional tennis career. Mamba International has retained Percept Talent Management to market the #1 ranked tennis player in India throughout Asia with an emphasis on the Indian subcontinent.

Somdev Devvarman is the 24 year old tennis star who dazzled tennis lovers across the globe with his stellar performance at the Chennai Open held earlier this year in his hometown of Chennai, India. He was the first Indian player ever to reach to the championship match of this prestigious Association of Tennis Players (“ATP”) tournament. En route to the finals, Somdev defeated former world #1 Carlos Moya from Spain and Ivo Karlovic from Croatia (who is ranked among world’s top 25 players). Somdev entered the professional tennis circuit in June 2008 and this young sportsman has been creating Indian tennis history ever since. In just over a year, he reached his current world ranking of 131 on the ATP Tour world soaring past more than 650 world class players in the process. In his brief professional career, Somdev already has defeated twelve (12) players ranked in the top 100 in the world, including Marin Cilic, who was ranked 15th at the time Somdev defeated him. If Somdev continues to maximize his potential, as he did when he stunned audiences by winning four matches to break into the second round of the 2009 U.S. Open, it will not be long before he will be ranked among the top 50 players in the world! After making India proud with a vitally important and thrilling victory over South Africa in the Davis Cup tie in Johannesburg less than one month ago, Somdev is almost single-handedly breathing new life into professional tennis in India. This talented young man is popularly regarded as “The Fastest Player on the ATP Tour” and is quickly forging a special place in the hearts of Indian tennis fans everywhere. Strong, athletic and exceedingly humble, this budding sports icon is ready to take his home country by storm.

With over a decade of experience in the talent and celebrity management business, Percept has always believed in – “Support the Sportsman-Promote the Sport”. Various successful sporting associations ranging from the Shahrukh Khan’s Kolkatta Knight Riders to Yuvraj Singh and Sreesanth have formed the foundation of Percept Talent Management’s portfolio of premier Indian athletes. With Somdev on board, PTM will be able to promote an emerging icon of Indian tennis and raise the popularity of his sport to an even higher level among India’s 1.2 billion citizens.

Notes to Editor

About Percept Limited

Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position with a team of 1200 people and 62 offices in India and the Middle East and a capitalized billings of about INR 26.17 billion (FY’09).

Percept operates in 3 business domains –

Entertainment – which includes Content, Talent Management, Sports, Experiential & Entertainment Marketing.
Media – which includes Media Services, Out-of-Home and Digital Media.
Communications – which includes Advertising, Public Relations and IMC Consultancy.
About Percept Talent Management

Percept Talent Management (PTM) is a pioneer in the field of celebrity management in India with 10 years of specialized business experience in the industry. The company has maintained a leadership position among its peers ever since its inception. PTM’s core business is creating synergistic relationships between talent and corporate brands by providing extraordinary value to both parties.

PTM is in the business of identifying, grooming, promoting and managing talent so they obtain better opportunities in their core vocation and become more appealing as marketers of brands through endorsements, appearances, performances and other avenues of product promotion. PTM also works closely with brands trying to solve challenges, enhance promises or leverage opportunities by providing them with talent led or talent neutral solutions.